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By Sherryn McBride, Marketing Talk 2010

Customer Care Part 1

Is all your energy focussed on attracting new customers?

Consider the downtime involved in sourcing every new client. How long does it take you to:

·Research a new client

·Decide the best product/service to meet their needs

·Prepare a marketing proposal

·Schedule an introductory meeting

·Follow up telephone calls

Is that 3, 4 or 5 hours of your time? Now compare it to a 5 minute telephone call building a better relationship with an existing customer.

·It is more cost effective to build upon the loyalty factor.

·Pick up the phone, dial a past client and ask for genuine feedback on their experience with you.

Pick up the phone and dial a past client every day

·Personal attention is always a winner

·Satisfied clients mean repeat business

·Happy clients look forward to doing more business with you

·Regular clients refer you more business

Instead of sourcing new clients, look no further than your existing client base!

Sherryn McBride is a freelance marketing consultant, copywriter and industry trainer with 25 years practical experience. For easily understood marketing talk without breaking the budget grab an ebook from her website at www.marketingtalk.com.au/onlineshop.htm