What information should you put in your business card?

This varies greatly depending on your industry, target audience, and the type of business card you are designing. At a glance your business card should have your name, contact information (in today’s world this includes web address) and position or nature of business. If you rely heavily on social media (especially if this is a personal card targeted solely to promoting yourself) including your Twitter account could be of use. However, remember not to clutter too much information onto the card.

When we get too caught up with the daily grind at work we tend to start neglecting some seemingly non-essential or non-urgent aspects of our business.  Chances are, we’re putting things that need immediate attention on the backburner. Running a business is like having a relationship - when you forget about them, the spark that set you apart tends to die down.

Here are simple ways to show your business some love and rekindle that spark:

A business card is an extension of your office and can serve to promote and increase your brand outreach. It can remind people of the services you offer even without you speaking to them personally, much like a website - except in the physical space.

We've compiled some basic tips to keep in mind when designing and printing your cards.

As the New Year is upon us, now is the time to review our business strategy and embrace the ongoing changes in how clients choose their products and services.  In order to get (or stay) ahead of the competition, plan your promotional strategy early and plan it well. With customers getting more and more bombarded with various brands through numerous channels, 2012 is the year to aim for brand recognition.

Here are some things you can do to help you effectively promote your brand this year:

It is now 2012 and the new year presents an excellent opportunity to revamp your business marketing strategy. We’ve compiled some points to keep in mind when planning for the year ahead: