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Brand Consistency
Ever Feel That Staying On-Brand Is Just Tooooooo Hard?
Maintaining brand consistency in print can present a world of technical challenges, so we thought you might appreciate a handful of guidelines and tips to make your task a bit.
Colour Consistency
Problems often arise when branded materials are printed in different locations or on different printing devices. Matching corporate colours can be a huge concern for brand managers, mainly because colours vary widely between printing devices, paper stocks and coated finishes.
Colours consistency can also differ between laser printers, inkjets, commercial offset printing machines, large format printers, and between similar machines in different locations.
Many companies are choosing online ordering and online print management to overcome these problems and maintain consistency in their corporate colours and branding.
As a safeguard, try to test your corporate colours on a variety of paper stocks. Colour guides such as Worldwide Online Printing's unique Colour Finder highlight colour differences on a variety of stocks and provide a useful guide when making colour and paper choices.
Take control
If you want greater control in maintaining brand consistency, take advantage of Worldwide Online Printing's Online Print Management (OPM) facility. OPM lets you create and order branded materials quickly and easily from your computer.
Just supply us with your artwork and we'll create a password-protected ordering site for your business. Your artwork can be personalised by users at different sites or in different departments... and remain within the guidelines you set down.
Find out more about how you can save time and take control of your brand in print with Online Print Management (OPM).
Contact your nearest Worldwide Centre to get help with your branding and colour consistency management solutions.
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Digital Printing
