Fee Guidelines

You Don't Want Words. You Want Results.

You may be fairly happy with what you've written yourself - but reckon it could benefit from some angel dust.

Or perhaps you're just about to kick-start a new print or web project and need a team of fast, fuss-free writers to step in with words to give you an edge.

Or maybe you've already had professional writers involved but they haven't quite hit the sweet spot.

Wherever you're at and whatever you need, we know you'll find it easier to plan with some rough fee guidelines.

Generally, the cost of writing depends on a few factors, including:

Whether we're starting from scratch, re-writing existing material or combining both.
The detail and clarity of the brief.
The complexity of the subject matter. We've been selling words for 20 years, so we've learned that it takes us longer to understand and represent the benefits of a new piece of complicated mining equipment than it does to promote a water-front fine-dining restaurant.
Volume and frequency. We're happy to be flexible on rates for ongoing projects such as monthly newsletters and regular web site updates.

Online Copywriting

Task	Details	FeeRange
Search Engine Optimisation (SEO) Research	SEO research enables our writers to research, and then use the key words and phrases to create copy which appeals to both human readers and search robots - to boost your customers' search engine rankings.	$1800 - $4000
Small business website	Copy for a homepage and 5 to 10 additional pages, written in web-friendly style	$4950 - $9900
Large corporate website	The amount of copy required depends on the complexity of the site, online sales divisions and other functions	$750 - $900 per page
Website content	Short articles, blogs and Latest News updates to keep your website fresh, engaging and search-engine friendly	$660 - $900 per article NB: Ongoing package deals can be negotiated.
Short email copy	A short email could drive readers to a website or thank them for signing up. It may be sent via auto-responder technology	$660 - $900
Long email copy	Promotional copy, offers, step-by-step instructions for new customers and longer web pages, usually intended to direct readers to a website	$750 - $1200
E-zine/E-newsletter content	Teaser blurbs, short and long articles	$1200 - $4500 per issue
Banner ads and online advertising	Short advertising copy for online banners/pay-per-click advertising	$660- $1200 per ad (plus advertising costs)

Marketing Communications

Task	Details	FeeRange
Brochures	Flyers, brochures and booklets to promote products, services and events	$660 - $990 per page
Product catalogues	Includes introductory copy followed by short copy for each product	$660 - $990 per page
Sales Letters	High-impact sales letters to promote products, services and events	$750 - $1200 per page
Direct Mail	Engaging and compelling direct mail copy	$660 - $2250
Messages on hold scripts	From 5 to 10 messages written in script format including pronunciations and emphasis for voice talent direction	$900 - $1500
Style Guides	A document to be used by internal employees, advertising agencies and other brand custodians to ensure a consistent style and tone is used throughout all communications channels.	$4500 - $1200
Advertising	Copy for press advertisements	$750 - $1400 per ad (plus advertising costs)

Business Communications

Task	Details	FeeRange
Annual reports	May include editing annual report to ensure consistent style, collating information from key stakeholders, writing introduction or letter from MD, GM etc	$4500 - $22500
Annual report - by section	May include proofreading, editing or copywriting	$900 - $1200
Bid documents	Includes editing bid document to match responses with required criteria, collating information from key stakeholders and copywriting	$4500 - $22500
Corporate values/mission statements	Short copy to summarise business objectives, corporate values or company mission statement	$900 - $1500
Human Resources Communications	May include induction packs, orientation materials, plain English policies and procedures, operations manuals	$600 - $950 per page

Public Relations

Task	Details	FeeRange
Media releases	Available for print or web formats. Price can vary depending whether distribution of releases, posting on websites or media monitoring is required.	$600 to $1200 per release
Advertorial/editorial	Longer articles for use in the media. Price can vary depending whether distribution of releases, posting on websites or media monitoring is required.	$900 - $1500 per article (plus advertorial costs if applicable)
Customer case studies/testimonials	Includes interviews/research, copywriting and managing the approvals process	$900 - $1500 per case study
Awards submissions	Includes research into award submissions, coordination award responses with award criteria.	$1200 - $7500 per submission

If you need more information, or want to discuss a project, contact your nearest Worldwide Centre.