Businesses that use clever design and print tactics to fine-tune their public image are seven times more likely to convert prospects into profitable customers, according to the authors of a new business development guide for small to medium businesses.

 

Called 23 Design and Print Strategies to Boost Your Bottom Line and Save You Time (ISBN 978-0-646-47698-8), the guide shares the secrets of successful "image warriors", and lifts the lid on logo, branding and literature mistakes companies most often make.

 

Sponsored by Worldwide Online Printing as part of its tenth anniversary celebrations, the guide draws on more than 1,000 years of experience shared by the group's national network of 79 design and print centres.

 

Worldwide's head of national marketing, Paul Sowerby, said, "With 15,000 active customers flocking through the doors of our centres, we reckon we've seen image, branding and visual communication at its very best and worst, and thought it was time to share our knowlegde and experience. The guide is more of a light-hearted route map to business development and effective communication than a heavyweight reference guide. If it does no more than help busy people unravel some of the mysteries, and get their businesses dressed properly for the party, we'll have succeeded."

 

The guide is available free of charge at Worldwide design and print centres or also free from here, with every online order generating a $1 contribution by Worldwide to Camp Quality children's charity.

 

Download:  PDF Press Release

Website:     www.proprint.com.au

 

 

  

 

 

 

 

 

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