Worldwide Online Printing diversifies its print capability with the launch of a web-based photo book and promotional merchandise printing service for business and consumers.

Worldwide Online Creations is a new web-based service that allows businesses and consumers to place short-run print orders for customised photo books and gifts.

According to Worldwide’s newly appointed National Marketing Manager, Phil Wilkinson, the motivation for branching out into photo products was to give business clients access to a service that has traditionally been available to mostly individual consumers.

“Photo gifting is a fast-growing market, and photo books and gifts have been popular consumer products for many years, but they haven’t been widely promoted to businesses,” explains Phil.

“Worldwide is in an ideal position to provide this service as it complements our existing design and print solutions,” he says. “Worldwide Online Creations enables our customers to showcase their business via new media using their corporate images. It opens up marketing and branding possibilities for events, sponsorships and everyday promotional activities.”

The photo product range features over 600 customisable products, including hard-cover books, canvas prints, business card holders, magnets and mugs.

 “What’s really exciting is that we’re making this service very affordable for our customers – all of our photo products can be ordered in small quantities and have a flat delivery fee, so they’re accessible even to small businesses. There’s no minimum or maximum order and volume discounts are available. It means our clients can make a bigger impact at a smaller cost,” says Phil.

 “The online artwork creation process is very intuitive and user-friendly,” he adds. “You simply upload photos, select an artwork option from a large template library, preview instantly and submit the order. A product like a canvas print may take just minutes to create and order.”