How to Recruit If Your Business is Worth Less Than $80 Billion
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Google has, at times, employed up to one recruiter for every 14 employees – almost 7 times the recruiter-employee ratio of an average company. Few companies can afford to allocate this much time and money to recruiting, so what can you as an employer do instead of just hiring more people to hire more people?
- Consider Newbies
A newbie is someone who’s never done a particular activity before. You’ll be surprised how quickly newbies become invaluable contributors.
Uni students and graduates, while lacking experience, are enthusiastic, inexpensive, techno-savvy and have a fresh, modern outlook. You could check out university work experience or graduate employment programmes, get in contact with lecturers of relevant subjects, or even consider being a guest lecturer to get in touch with a network of potential employees.
If your industry supports apprenticeships, they are worth investigating. Not only do you get all the benefits of a fresh canvas, there are government incentives – and your business can proudly say that it’s working to secure the future of your industry.
Create a Sticky Web
You could just put a job listing on an employment site and wait. Or, you could check that your company’s website content is search engine optimised (SEO) for employment terms related to your industry (i.e. ‘career in graphic design’ or ‘civil engineering jobs’). Is there information on your site for potential recruits about company opportunities and values, as well as a few choice employee testimonials?
What about social media – are you on Linked In and Facebook? Do you have a blog or an e-newsletter? Job seekers will often start by finding more about the industry players – and you should be there to be found.
Word On the Street
Networking never goes out of style. Existing employees, industry contemporaries and even your previous workmates are all potential recruiters, so let them know when you’re looking. You can even consider bonuses for employees who recommend a candidate who is hired and successfully completes a probation period. Remember – good people know good people.
