Are You Ready To Sell Words, Design And Print?
If you're up for it, you'll need to fasten your seatbelt, because you'll be joining a vibrant $18 billion Australian industry, and one of the country's largest manufacturing sectors. You'll also jump aboard a bandwagon which is on a very steep growth curve. In June 2007, the Australian Bureau of Statistics (ABS) reported that printing has th  e second-highestrate of growth among all the manufacturing sectors - that's even higher than the Australian economy as a whole. Much of that growth is expected to stem from innovations in areas such as digital printing. Here, recent developments in personalisation techniques are widely regarded to be among the most exciting communications breakthroughs in 50 years. Worldwide prides itself on being at the forefront of technology developments, and so in October 2007 we opened Australia's first production hub dedicated exclusively to helping our franchise owners exploit the digital printing phenomenon. It was part of the year's $4.5 million investment in technology and equipment.
Design The way a company looks to its target audience groups plays a key role in its success, and the need for high impact design has produced a fast-growing market for creative services. Every Worldwide franchise employs a graphic designer - each equipped with the creative skills, Mac firepower and relevant software needed to bring customer expectations to reality. With over 100 designers in the network, there's no shortage of expertise, experience and support when it comes to finding, securing and motivating the right people with the right mindset to contribute to your Centre's growth and prosperity.
Professional Writing
In October 2007, we acquired Wordplay Media Pty Ltd; one of Australia's few specialist professional writing businesses. It enabled our Franchise Owners to close the loop and offer a turnkey writing, design and print solution to companies seeking promotional material which reads as well as it looks. Reflecting our pioneering hub and spoke mindset, the Wordplay writing hub in Perth provides copy for brochures, newsletters, reports, catalogues, manuals, press articles, sales letters, adverts, direct mail and web sites - services which provide a tight and logical fit to design and print and which give Worldwide's Franchise Owners yet another commercial edge. |