Whether you’re an established leader in your field or just starting up a business, photo books allow businesses to promote both their products and themselves through a creative and accessible hard copy portfolio. Unfortunately photo books are often associated solely with personal mementos, such as books for weddings, Birthdays, or other special events. In reality, the photo book can be an excellent medium for businesses to promote their brand and product(s). 

We’ve listed some ideas of business purposes photo books can serve below:

Use photo books as a non-intrusive sales tool

A photo book gives easy access to potential clients who do not have the luxury of time to engage on calls or meetings.

Clients are busy and can often be unavailable for calls to discuss a new product or service. Setting up a lunch or other face to face appointment can be even more difficult. A creative photo book sent to a potential client or partner is a nice way of getting their attention without being intrusive. A well designed and printed book can intrigue the client enough to find out more, or even just serve as a reminder to catch up.

Display a photo book in the office

A business photo book can be displayed inside an office waiting room, allowing guests to browse through it while awaiting appointment.

Give clients the opportunity to know more about your company before a meeting you in person. Photo books can peak their interest and present some basic information about what you do in an attractive, sophisticated medium.

Showcase a flagship product

Showcase products through high resolution images solidified with well written descriptions.

If an actual product sample and product demonstration is impossible, another way to present your business is high resolution imagery printed and bound into a high quality book. Give a clear and detailed account of the product to give the client an understanding of what you are selling, juxtaposed with photographs and other imagery that creates a positive first impression about the offering.

Complement demos with a photo book

Use the photo book as an effective sales and marketing tool during on-site product presentations.

Folders and bond papers are often used in product demos and presentations. Presenting potential clients, investors, or business partners with a high quality photo book to reference during a presentation or demo can send a more polished, professional message to the audience.

Make your photo books readily available

Increase brand awareness through a creative photo book portfolio that you can hand out.

Important meetings or potential clients may get a hardcover copy of your photo book, but consider also having some soft cover copies printed to hand out to the general public at events, chance encounters, or when other opportunities arise. A soft cover copy can be easily stowed in a suitcase or bag and will likely be less expensive to print for those spur of the moment occasions or events where a large quantity of books will be distributed.

Photo books for employees

Show an employee your appreciation or capture memories from an event for your staff.

Capture that Christmas camping trip in a photo book to serve as a permanent memento of your time together for staff. A photo book can serve as a great gift for a long time employee who is parting ways with the company.

Conclusion

Photo books have a large variety of uses for both small and large businesses. Effective utilisation coupled with top notch design and print quality can set a product or company apart from competitors with this simple, cost-effective marketing tool.