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Why All The Fuss?
Well for starters, Australia has more franchise owners per head of population than anywhere else in the world - and they've all taken comfort from the many well-recognised advantages which it offers.
Generally speaking it's:
- Cheaper and easier to set up and run a franchise than a non-franchised business because systems and processes are already well-established and proven. There are also existing relationships with trusted suppliers.
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Easier to get into without expertise in a specific area because the franchisor provides the business templates, training and support - while you concentrate on growing your customer base. Ongoing training creates an instant operational expertise that you would otherwise need to acquire through expensive trial and error.
- Quicker and less expensive to build up a head of steam and establish a reputation because the brand is already well-known. The use of an established trademark saves you the cost of creating and advertising a name that customers already recognise. You'll also have the exclusive rights to use the name and brand in your territory.
- Easier to stay up to date with product trends and be competitive because the franchisor regularly surveys the market on behalf of the franchise network and continually updates and fine tunes the product and service offering.
- Lower risk than non-franchised business. The ever-present threat of business failure is dramatically reduced when the business program has already proved to be successful in the marketplace. The everyday challenges and threats you'll face as a newcomer have already been encountered by people in the same position as you. You can talk to existing franchisees before you make a commitment.
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Easier to grow. In franchising, expansion seems to come more naturally. Operating a successful franchise can quickly lead to building a second and then a third business, and so on. Fortunes can be built this way.
Continue to "But Is It For You" |
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