Digital or Offset Printing: What’s the difference?
We are here to help fill in the blanks. Here’s what you need to know:
Offset printing is for larger quantities and longer lead times
It’s also the preferred way to go if colour accuracy is top priority.
If you’ve got an office or home printer, you’re probably familiar with its requirement for Cyan, Magenta, Yellow and Black ink. In offset printing, these inks are individually applied to achieve accurate colours. If your lime green logo specifically needs to be PMS368, you’ll want to print offset.
Unlike most digital printing, offset printing is typically done on a commercial-grade print press in a factory, with expert tradespeople overseeing the process. While digital printers transfer ink directly onto paper, offset printers transfer ink from a steel plate to a rubber sheet, which is then rolled onto paper.
Because there’s more manual labour involved, naturally, the process takes a little longer. Here at Worldwide, we use the gang printing method, which means multiple jobs are printed at the same time on a common sheet of very large paper, which helps to reduce our prices and wastage. While this can be more cost-effective for you, if time isn’t on your side, it might not be a suitable option.
Digital printing is for smaller runs and shorter lead times
Digital printers - like the one you might have in your home or office - use a mixture of Cyan, Magenta, Yellow and Black ink simultaneously. This is often called full-colour printing or CMYK printing.
Commercial-grade digital printing technology is much more sophisticated than your regular home or office printer though. Every Worldwide Centre is equipped with industry-standard technology, producing high-definition material with a quick turnaround.
Another benefit of digital printing is personalisation. Our digital printing technology can print variable data, like a direct mail campaign with various names and addresses.
Smaller volumes and fewer set-up requirements make the process pretty speedy. While digital printing won’t be the most cost-effective option for large quantities, it’s budget-friendly for small and medium print batches.
The next step: finishing and embellishing options
Once your digital or offset print job is hot off the press, you might wish to add a finishing touch. At Worldwide, we have a huge range of technology up our sleeves to help your print product stand out, including:
- Matt or Gloss Laminate: A light film coating that helps protect the integrity of paper, particularly for thicker paper stocks such as business cards or presentation folders. Matt laminate is subtle and smooth, while gloss laminate has a defined sheen to it.
- Aqueous Coat: Instead of using a film coating, this method uses a water-based protective coating to seal the paper stock, giving it a shiny, finished look that’s resistant to frustrating smudges and fingerprints.
- Spot UV: A clear, liquid, ink-like coating that becomes an unparalleled glass-like gloss, drawing attention to strategically selected elements in your design, like a pattern or logo. Used sparingly, this technique adds a sense of luxury.
- Foil: This involves applying metallic or pigmented foil to paper stock. Similar to Spot UV, it adds perceived value to a printed piece, making it perfect for special occasions like awards nights or weddings.
- Metal FX: This process blends metallic silver ink with coloured ink, creating a lustrous, pearly and glimmery sheen.
- Emboss or Deboss: This involves pressing parts of a design inwards (embossing) or raising them up (debossing). This technique is ideal for highlighting typography or logos.
- Die Cut: Die cutting allows your paper to take shape. Paired with good graphic design and copywriting, a house-shaped business card for a real estate company will be a lot more engaging than your standard rectangle.
We’ll make your print look good checkout our finishing effects here.
Our graphic designers will design your job with printing and finishing techniques in the forefront of their minds.
Suppose you have already produced your artwork with a graphic designer. In that case, our team of print experts will make sure your artwork is set up correctly for digital or offset printing, and we can consult with you to achieve the best final product with special finishing techniques.
With over 25 years in the game, you’re in good hands. Contact your local Worldwide Centre for print and design experts today.