Brochures are the flagship of promotional material and one of the most effective marketing tools. It makes sense then to create a brochure that is visually appealing, easy to read, represents your company image and clearly communicates your message. A well-designed and printed brochures give you the opportunity to showcase your company, products and services. It also gives your customers the opportunity to learn more about your company and the benefits you offer.
Unlike flyers, brochures communicate more information about a company or individual to customers. The advantage of using brochures as a marketing tool is the various styles, folding and finishing options available.
We provide a standard range of brochure designs and brochure printing options. However, if it is something more unique or personalised that you are after, our team of in-centre graphic designers are more than capable to assist you.
Brochure Finishing Options
There are a number of finishing options you can use to make your Brochure stand out. Why not give it that extra special look and feel with the following popular options.
A UV Varnish is a liquid coating that is applied to the surface of a sheet which is then dried/cured under an ultra violet light. This has the effect of highlighting and drawing attention to parts of the design, but it also provides the additional visual stimulus of having varied textures on a single printed surface.
Lamination adds a layer of protective coating either gloss or matte to the printed piece. Lamination improves the sturdiness of the piece as well as giving it a level of water resistance. If a gloss laminate is applied to the printed surface, photos and images appear to have more shine and brightness. Matte laminated prints are more subdued but add an elegant finish to the printed surface.
MetalFX is a process of mixing metallic silver with a variety of process colours to give the desired effect. The process gives a metallic lustre to the printed image.
Die Cutting is a unique feature that can make your printed piece stand out. Die cutting is a process used to cut paper into specific shapes using a steel cutting die. Die Cut shapes are endless and gives a printed piece a noticeable and eye-catching finish.
Aqueous Coating is a fast-drying, water-based, protective coating which is applied while the paper stock is on the press to achieve a finish that exceeds the quality of a varnish. This water-based finish dries quickly and is resistant to smudges and fingerprints.
Embossing and Debossing are the processes of creating either raised or recessed relief images and designs in paper and other materials. An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material (but might protrude somewhat on the reverse side).
Foiling is the application of metallic or pigmented foil onto a solid surface by application of a heated die onto foil, making it permanently adhere to the surface. The foil stamp is a permanent process. Foils come in a wide selection of colours and finishes, from the most commonly used metallic gold and silver to foils with pearlescent and holographic effects.
Brochure Folding Options