Personalised printing, also known as variable data printing, is a form of digital printing which allows various elements such as text, graphics and images to be changed from one printed piece to the next.
So why would personalising a printed piece be effective? The ability to personalise increases the chances of marketing material being read because the more personalised the data, the more a customer will pay attention to it. Personalised mail simply stands out from the rest of the day-to-day barrage of advertising messages.
Variable information can be used on direct mail to customise messaging, making it relevant to existing customers, attracting new clients and even initiating contact with customers who you may not have heard from in awhile.
Marketing brochures can be customised for a specific product offering, yet maintain a professional and standard look and feel. Printed pieces can be personalised for a specific demographic or triggering event which will enable your marketing efforts to become more tailored and focused resulting in improved response rates.
Personalised printing refers to the process of customising printed materials with individualised content, such as names, images, or variable data. This allows for creating unique and tailored printed products for each recipient. Personalised printing is typically achieved through digital printing methods, where digital files are used to generate variable content for each print.
Personalised printing has numerous applications across various industries and personal use. Some popular examples include:
To ensure the accuracy of variable data in personalised printing, it is crucial to review and validate the data before submitting it for printing. Double-checking names, addresses, or any other personalised information is essential to avoid mistakes or errors. It is recommended to proofread the data and we can supply merged proofs to verify the final output before proceeding with a large print run.
The cost of personalised printing can vary depending on several factors, including the quantity of prints, complexity of personalisation, and the type of material being printed on.
Generally, personalised printing may involve additional setup and processing time compared to standard printing. As a result, costs per unit might be slightly higher. However, personalised printing can provide a higher return on investment by creating targeted and impactful marketing materials.
Get in touch with your local Worldwide centre to discuss your requirements and we can provide you with a quote based on your specific needs.