Augmented Reality (AR) is an interactive experience where objects that are in the real-world are ‘augmented’ by digital experiences such as video, 3D models or 3D animated objects.
AR can be used to layer digital content over printed material to literally bring print to life, providing recipients with a far more engaging and interactive experience.
Our AR app extends the use of a mobile device’s camera to recognise items within printed material, known as markers, that are linked to rich interactive media such as video and 3D models.
When the phone’s camera recognises a marker our AR app delivers the content associated with that marker to the mobile device.
Customer Benefits of Augmented Reality:
Bring print collateral such as brochures, flyers, business cards and signage to life with interactive video content.
Video and animation can be filmed on a green screen background to create hologram-life video effects.
Similar to green screen videos, vertical videos enable you to play video content on printed marketing collateral.
Watch your collateral come to life, while remaining shaped to suit the material it’s printed on.
Deliver detailed 3D models via printed collateral. Show detail and allow the viewer to explore.
Bring 2D printed floor plans to life in 3D showing interior and exterior details.