Printed direct mail for home care company

Printed direct mail flyers for financial company

Printed direct mail flyer for financial services

Direct Mail Printing

With 90% of people opening their direct mail, there’s no need to wonder if direct marketing is still popular.

Give your customer’s letterbox a little love this year with a variety of direct mail ideas from Worldwide. Take the opportunity to turn a boring letter into something a little more interesting. A personalised flyer, postcard or promotional piece will attract the right attention and make your customer feel extra special.

Custom Direct Mail

Why not bring back the art of the letter with Worldwide exclusive Splice; a seal sealing full colour envelope with a personalised A4 letter and your choice of added inserts, all assembled, addressed and delivered for you.

Need help with your artwork?
Request a design consultation or take a look at our handy How to Guide series.

Direct Mailer Top Tips

How to improve Direct Mail response rates

#1 Data

Clean up your database:
Ensure that all prospective/current customer information is correct and up to-date.

Define your target audience:
Who are they and what’s important to them? Don’t use jargon. Speak to them in their language.

A focused approach:
Targeting certain demographics increases the likelihood that the recipient is interested in your product / service, which means a greater return on investment.

#2 The Offer

One offer, one goal:
Don’t try to do too much. Choose a SINGLE offer or goal and drive it through the entire direct mail piece.

Customisation counts:
‘Special offer fatigue’ is everywhere. Make your offer customised and compelling.

#3 The Creative

You have 3 seconds to get noticed.

Impactful copy:
Use an attention-grabbing headline followed by a clear, simple and concise message that is relevant. Hire a copywriter – it will be worth the investment.

Bold design:
Use bold colours, strong imagery and easy-to-read fonts.

Be personal:
Variable data printing lets you personalise your direct mail, so utilise it!

Call to action:
Don’t assume your reader knows what to do next. Call a certain number> Visit a website? Make your customers next step obvious.

#4 Repetition

Repeat. Again:
Direct mail is not a ‘one off’ event - you’ll get best results with multiple mailers over time. Frequent communication ensures you become well known and are thought of when customers come to require your product / service.

#5 Testing & Measuring

Even once best practice is followed, testing is the only way to find out what works best. Test multiple offers and various creative executions. Test your solutions no matter what the outcome – positive or negative. After all, you could make a successful campaign even more powerful. Measurement:
Who will be measuring the response? How? Get an accurate measurement tool in place before your marketing hits the mailboxes.

#6 The Timing

Predict behaviour:
While you can’t read minds, it’s still important to try and predict consumer behaviour. For example, you can rely on the seasons to guess the likelihood of certain needs occurring (e.g. Advertising of air conditioning at the start of summer)

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Brad Smoling

I have done business with Worldwide Southport for many years & I do not hesitate to recommend them.

BYRON GODFREY

Extremely efficient, 3-day turnaround from NSW to Bris, kept up to date with our banner's progress all the way through to delivery. Thanks again, Andrew and team!

Rachael Langford

Thank you to the crew at Worldwide Milton! I have loved your quick, friendly service and your competitive prices since becoming your customer to long ago to remember when. So much better than 'the big blue shed'. Thanks again!

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The team is such a great people! Always willing to help and give you all the tips, advices and recommendations for any inquiries and questions you have, definitely a 1000000/10 ✨ SUPER RECOMMEND!

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Ella Toomey

So helpful! I spoke with Steph regarding a quote for my university assignment and she was super helpful and very knowledgeable! I went in the next day to get my assignment printed and chatted with Elise who was incredibly professional and efficient. They were patient and understanding that I’m learning and helped me in choosing the right exporting settings. Genuinely cannot recommend enough!

Will definitely be back for my other uni assignments. Thank you so much Elise and Steph— you legends! ❤️✨🫶🏼

Charlton C

Excellent service. Bev from their customer team did an amazing job. Nothing was too much trouble. They helped me out with an urgent job on short notice again today! Highly recommend them!

john walklate

Andrew and the Team are fabulous! They deliver excellent service, great quality and always go the extra yard1

Mollie L

Talinka and the team at the Fortitude Valley location are amazing! They have been incredibly helpful the past couple of months with all my last minute printing demands for work! They are very efficient, professional and always produce amazing results. Thank you for all your help!

Shari Reynolds

McGrath Engineering has been dealing with Worldwide for many years now. They have always been very helpful and have great response times with requests and queries.
They are our go to for all our printing requirements

Jack Dowling

These guys just deliver - on time, every time.

Chris Laney

We were very happy with our company brochures printed on 250gsm paper. A quality feel and nice glossy look and prompt delivery too. Thank you.

Jo Bailey-Green

The team at Worldwide Southport are so easy to deal with. They are proactive, and work with accuracy and speed. They look after our printing needs at Gold Coast Commercial Real Estate and I would not hesitate to recommend them.

Talinka Ingram

Carley Smith

Lisa at Worldwide Osborne Park is always delightful and helpful. We needed a brochure and wanted advice on the best way to produce that efficiently. Lisa recommended the best format, and we are very happy with the product. It's exactly what we needed. Huge thanks for your great advice and fast print service. Definitely recommend!

Allison Witherspoon

Great staff service, helpful and fantastic print job for my business cards. Also timing was so quick.

Frank Soffe

Very helpful from design and a good job done ,

Direct Mail Printing

Custom Direct Mail

Direct Mailer Top Tips

#1 Data

#2 The Offer

#3 The Creative

#4 Repetition

#5 Testing & Measuring

#6 The Timing

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