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The start of a new year is the perfect time to shake up your marketing strategy. In 2025, blending digital and print marketing can help your business cut through the noise and build stronger customer connections.
Think of it as the best of both worlds: digital’s speed and reach combined with print’s tangible, memorable impact—whether it’s through interactive campaigns, personalised touches, or sustainable practices. Here’s how you can create synergy between the two and take your marketing to the next level.
Great ideas often come from seeing what works in practice. These examples show how combining print and digital can deliver exceptional results:
What started in Australia became a global sensation. Personalised bottle labels (print) drove a wave of online engagement (digital), leading to a 7% sales boost in the first year.
IKEA’s printed catalogues paired with an AR app let customers visualise furniture in their homes. It’s proof that print can drive digital engagement seamlessly.
VirtualRealityTimes.com.au
With direct mail featuring QR codes for personalised pizza deals, Domino’s showed how combining physical and digital touchpoints can boost orders.
Domino’s Pizza
Print marketing is evolving. Here’s what to watch:
Sustainability is no longer optional for businesses; it’s a necessity. Here are practical steps to make your print marketing eco-friendly:
For more tips, check out our recent blog for easy to implement an eco-friendly strategies blog.
Personalisation can take your print campaigns from “meh” to memorable. Here’s why it works:
Statistics show that personalised direct mail achieves a 135% increase in response rates compared to standard mailouts*. Australian businesses can capitalise on this trend to connect with customers in a tangible, memorable way.
*DataAxel.com
Promotional products are evolving too. In 2025, personalised and sustainable options will take centre stage. Imagine gifting clients:
Don’t stop at personalisation—close the loop by gathering feedback. After sending personalised mail or gifts, use automated systems like Trustpilot or Google Reviews integrations to request reviews. It’s a simple way to gain insights and build social proof.
Print and digital don’t just coexist; they thrive together. Whether it’s combining direct mail with QR codes, creating personalised campaigns, or prioritising sustainability, the opportunities are endless.
At Worldwide, we’re here to help you turn ideas into reality. From design and print to promo products, we’ve got the expertise to bring your vision to life. Ready to kickstart your 2025 marketing? Get in touch with your local Worldwide centre today!
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