Planning your next campaign? Taking stock of what’s worked so far?
However you’re approaching your marketing calendar of activity, one thing’s certain: direct mail is back – and it means business.
Recent research from the US shows a significant resurgence in direct mail, with companies planning to nearly double their usage in 2025. While this data is American-based, the trends are highly relevant to the Australian market—especially as businesses look for fresh, effective ways to cut through digital noise.
According to Lob’s State of Direct Mail 2025 report, direct mail is earning renewed attention for its ability to drive results in a privacy-conscious, digitally fatigued world.
Some highlights include:
Marketers are doubling down – the average mail volume per company is expected to jump from 34.9 million to 67.3 million pieces annually.
Personalisation drives engagement – 88% of marketers said personalised mail boosts response rates.
It works best when integrated – businesses are seeing stronger results when direct mail complements digital channels, not competes with them.
Automation is key – top-performing marketers are using automation tools and high-quality data to make direct mail scalable, efficient and highly targeted.
Let’s say a local financial services business wants to re-engage existing clients at the start of the new financial year. Instead of relying solely on email or digital ads, they:
Send out a beautifully designed direct mail piece—a folded card with a personalised message and a QR code that links to a EOFY planning tool.
Time the mail drop to coincide with an email follow-up, reinforcing the offer and increasing visibility.
Use customer data to tailor the message based on whether the recipient is an individual client, a business owner, or a high-value customer.
The result? A campaign that feels personal, professional, and far more memorable than another email in a crowded inbox.
It’s these kinds of multi-touch campaigns—where digital and print work together—that deliver standout results.
Here in Australia, consumer privacy laws and digital ad fatigue are pushing many businesses to explore more tactile, trusted ways to reach their audience. Direct mail offers:
A physical, high-impact touchpoint that doesn’t get lost in an inbox.
The opportunity to target customers intelligently, using the data you already have.
A cost-effective channel when integrated with your email, digital or social campaigns.
As you plan for the new financial year, it’s a great time to ask:
Could direct mail be the missing piece in your marketing mix?
Whether it’s a one-off campaign, an ongoing program, or combining direct mail with your other channels, we can help you:
Design and print impactful direct mail pieces
Personalise content using your customer data
Integrate direct mail with digital marketing for greater ROI
If you’d like help with your planning or want to chat about how direct mail could fit your goals, we’d love to talk.
Reach out to your local team today.
"*" indicates required fields
