In today’s digital world, it’s easy to overlook the power and versatility of print marketing materials. However, print remains a vital part of a well-rounded marketing strategy. From business cards to brochures, printed materials offer a tangible and impactful way to connect with your audience.
There is a wide range of print marketing materials that you can take advantage of to promote your products and services. These are just some of the most popular items:
Business cards are an important part of any marketing strategy. They serve as a physical reminder of your brand and contact details. A well-designed business card can make a lasting impression on potential clients and partners. Going for something a little outside of the norm, whether it’s a different shape or material, can be a great talking point!
Brochures are an effective way to provide detailed information about your products or services. They allow you to showcase your offerings in a visually appealing and engaging format. Brochures can be designed and printed in different sizes, and you can increase interest by incorporating different folding and finishing techniques.
Flyers are a cost-effective way to advertise your business and promote special offers or events. They can be distributed in-store, via mail or inserted in newspapers, magazines etc.
Posters are a highly visible form of advertising that can be used to promote events, products, and services. They can be displayed in high traffic areas to reach a broad audience. A well-designed poster can highlight important information and help draw attention to your business.
Catalogues are a great way to showcase a wide range of products or services. They allow potential customers to browse at their own leisure and make informed purchasing decisions. Catalogues frequently rank as one of the most useful forms of media when making a purchase decision, and in Australia* 69% of people aged over 14 read catalogues.
Print materials allow your audience to have a physical connection to your brand. They can take your brochure or business card home with them and refer to it later, unlike digital content that can easily be forgotten or overlooked.
Not everyone has access to the internet or social media, and print materials can help you reach this audience. Brochures, flyers and posters can be distributed locally to reach potential customers in your area. Printed mail also has the benefit of being kept around the home and shared between family members.
Consistent use of branded print materials can help build brand recognition and awareness. Potential customers are more likely to remember a business that has a cohesive look and feel across all their marketing materials.
Printed materials can be a cost-effective way to promote your business. Print costs have become much more affordable in recent years and can be an excellent option for small to medium-sized businesses. If you have a budget in mind, talk to your local Worldwide Centre about what options would be most suitable.
Ensure your branding is consistent across all your printed materials. Use the same fonts, colours and design elements to help build brand recognition. Investing in good quality design can make sure your materials are a cut above the rest.
Tailor your print materials to suit your target audience. For example, a brochure aimed at retirees may have a different design and language to one aimed at millennials.
Add a QR code to your print materials to make it easy for potential customers to find your website or social media pages. You can also track how many people are scanning your codes and accessing your online content.
Track the success of your printed materials by monitoring the response rates. Ask customers how they found out about your business and use this information to refine your marketing strategy.
Print marketing materials can be a powerful way to boost your business. They offer a tangible and memorable way to connect with your audience and can be a cost-effective way to promote your business. By integrating print materials into your marketing strategy, you can help build brand awareness and reach a wider audience. So, don’t overlook the power of print in your integrated marketing approach. Take a look at our most popular print products!
Thinking about updating your marketing material? Contact your local Worldwide today.
*Roy Morgan Research, 2017-18