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In recent times, especially during the COVID-19 pandemic, the use of floor decals and floor graphics has surged in popularity.
Businesses and public spaces utilised these decals for social distancing markers and directional guidance, showcasing their versatility and effectiveness in conveying important messages. However, as we further transition into a post-pandemic world, many might wonder about the relevance of floor decals.
Are they still beneficial for businesses? The answer is a resounding yes!
Floor decals are not just for social distancing; their applications in advertising, wayfinding, and branding are invaluable assets for any business looking to enhance their customer experience and engagement.
Floor decals serve multiple purposes including:
They are an innovative way to utilise often overlooked floor space for advertising. In retail environments, for instance, floor graphics can lead customers towards promotions or new products, significantly influencing purchasing decisions. Strategically placed floor decals can complement your other point-of-sale marketing, ensuring customers don’t miss your message no matter where they are looking.
In larger complexes like shopping centres or airports, they provide essential wayfinding assistance, simplifying navigation through these often complex spaces.
When considering floor decals or graphics, it’s essential to choose the right type for your needs.
Indoor decals are designed to adhere to smooth surfaces like laminate, hardwood, or tiles, perfect for shops, galleries, and office spaces. These are typically less resistant to the elements but offer a wide range of customisation options for high-impact visual communication.
Outdoor decals, on the other hand, are made to withstand the elements, including rain, sunlight, and heavy foot traffic. They’re ideal for events, outdoor advertising campaigns, or wayfinding in open-air spaces. These decals often feature anti-slip coatings to ensure safety in all weather conditions.
Moreover, removable floor decals provide a flexible solution for businesses looking for temporary signage. These are especially useful for short-term promotions, events, or directional guidance that can be easily updated or removed without leaving residue or damaging the surface.
The best floor decal designs are not only visually appealing but also effectively communicate your message. High-contrast colours and clear, readable fonts are vital for visibility and legibility. Incorporating your brand’s colours and logo can enhance brand recognition, while creative, eye-catching designs can attract attention and make a lasting impression.
Designs should be tailored to the intended purpose, whether it’s to advertise, direct, or inform. For advertising decals, compelling imagery and a clear call to action are key. Wayfinding decals should prioritise clarity and simplicity, with straightforward instructions or arrows leading the way.
Floor decals are a powerful marketing tool that can transform your space and guide your customers not just to where they need to go, but also to where you want them to be. Their versatility, durability, and customisability make them suitable for a wide range of applications, from indoor promotions to outdoor events. By carefully selecting the type of decal and designing with purpose and creativity, businesses can maximise the benefits of this innovative solution.
Worldwide’s expertise in design, print, and marketing solutions positions us perfectly to help you leverage the full potential of floor decals. Whether you’re looking to enhance your branding, improve navigation, or boost your advertising efforts, our team can provide tailored solutions to meet your needs.
Let us help you lead your customers in the right direction with high-quality, impactful floor decals. Talk to your local Worldwide team about how we can help.
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