One of the most effective methods to attract customers is through the use of eye-catching outdoor signage.
Whether it’s a bold and colourful sign or a cleverly placed flag, outdoor signage can draw attention to your business and entice potential customers to come inside. Research by the Sign Research Foundation in the US, showed that 54% of consumers failed to find a business because the sign was too small or unclear, and 60% of businesses reported average sales increases of 10% or more by adding or updating their signs.
Let’s explore the best ways to design effective outdoor signage and the different types of signage options that businesses should consider.
The first step to creating effective outdoor signage is all in the design, with eye-catching graphics and messaging. According to Roy Morgan, over 78% of Australians over the age of 14 see some form of outdoor advertising – including digital, billboards, posters – in an average week so you need to make sure your signs stand out and capture attention. Here are some tips to help you create signage that will attract customers:
Now that we have covered some tips for designing effective outdoor signage, let’s take a look at the different types of signage options that businesses should consider. When choosing the type of signage to use, consider the purpose and location of the signage. For example, a business located on a busy street may benefit from an awning or fascia sign, while a business looking to attract foot traffic may benefit from an A-frame or teardrop flag.
A-frame signs or sandwich boards are a popular choice for businesses because they are portable and can be moved around to different locations. They are perfect for advertising specials or promotions, and can be placed on footpaths to attract foot traffic.
Window signage is a great way to advertise your business to people passing by. It allows businesses to communicate with potential customers before they even enter the store, and can be customised to fit the specific needs and preferences of the business. As well as displaying important contact information and opening hours, window signs and decals can also help to create a professional and inviting atmosphere for customers. Most window signage is easy to install and remove so you can easily update your windows with new promotions or messages.
Teardrop flags are a unique way to draw attention to your business. They can be customised with your business’s logo or message, and are perfect for outdoor events or trade shows. Flag banners come in various shapes and can also be referred to as feather flags.
Awning and fascia signs are attached to the exterior of a building and are great for promoting your business to people passing by. They are a great way to add branding to your storefront and create a professional look for your business.
Corflute signs are lightweight and durable, making them a popular choice for outdoor signage. They can be customised with your business’s logo or message and are perfect for events, promotions, real estate signs, directional signage, and temporary advertising.
Printed bollard signs offer several benefits, especially in outdoor spaces with heavy foot or vehicle traffic. Not only do they provide a clear visual indication of restricted areas or hazards, helping to improve safety and prevent accidents, they can also be used to guide people towards specific entrances or exits. Additionally, printed bollard signs make an effective marketing tool, displaying your brand or promotional messages in highly visible locations. Because they are durable and weather-resistant, printed bollard signs can provide long-lasting value and are a cost-effective way to communicate important messages in outdoor settings.
Vinyl banners are a popular choice for outdoor events or promotions. They are an ideal choice for a variety of settings, from outdoor festivals to indoor trade shows. Additionally, vinyl banners are durable and weather-resistant, able to withstand the elements and maintain their vibrant appearance even in challenging environments. They are also lightweight and easy to transport, making them a convenient option for businesses or organisations on the move.
Mesh banners are an excellent choice for outdoor advertising in windy environments, as they are designed to allow air to pass through while still displaying high-quality graphics and messaging. They are lightweight, easy to install, and can withstand the elements, making them a durable and cost-effective option for outdoor events, construction sites, or building wraps.
Vehicle Signage is a highly effective form of advertising, as it allows businesses to reach a large and diverse audience while on the move. Custom vehicle wraps and graphics can be designed to feature branding, contact information, or promotional messaging, and can be easily removed or replaced as needed. Signs can be as simple as a branded magnet on the door, all the way up to a partial or full car wrap. Vehicle signage is a versatile and cost-effective way to promote businesses of all sizes, from small startups to large corporations.
Effective outdoor signage is an excellent way to grab the attention of potential customers and draw them into your business. By following the tips and considering the different types of signage options for your location, businesses can create eye-catching and effective outdoor signage that will help them attract more customers and grow their business.
Talk to your local Worldwide Centre today about what signage options would work best for your business.