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Postcards are one of the most versatile printed products on the market.
Printed postcards are used as mailers, coupons, or even handouts at events. As well as being a creative option for marketing, promotional postcards are cost-effective.Â
At Worldwide, we offer customers high-quality postcard printing services. You can use postcards to generate interest in your products and services or to prompt a call to action on your website or social media pages.
A postcard with a magnet glued to the back can end up on a refrigerator – an easy way to keep your message in front of your customer.Â
Need help with your artwork?
Request a design consultation or take a look at our handy How to Guide series.
Alongside our postcard printing services, we provide professional postcard design. Our experienced designers craft captivating designs to effectively convey your message. Whether you aim to promote a product, announce an event, or engage your audience, our team collaborates with you to create visually stunning postcards that make a lasting impression.
We carefully select colours and fonts, integrate compelling imagery and content, and thoughtfully craft every element to achieve your marketing goals. We’ll make sure you choose the right postcard size for your project. Elevate the impact of your printed postcards with our design services.
There are a number of finishing options you can use to make your printed Postcards stand out. Â Why not give it that extra special look and feel with the following popular options. Ask in Centre for Finishing Effects samples.Â
A UV Varnish is a liquid coating that is applied to the surface of a sheet which is then dried/cured under an ultra violet light. This has the effect of highlighting and drawing attention to parts of the design, but it also provides the additional visual stimulus of having varied textures on a single printed surface.
Is a process of mixing metallic silver with a variety of process colours to give the desired effect. The process gives a metallic lustre to the printed image.
Adds a layer of protective coating either gloss or matt to the printed piece. Lamination improves the sturdiness of the piece as well as giving it a level of water resistance. If a gloss laminate is applied to the printed surface, photos and images appear to have more shine and brightness. Matt laminated prints are more subdued but adds an elegant finish to the printed surface.
Are the processes of creating either raised or recessed relief images and designs in paper and other materials. An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material (but might protrude somewhat on the reverse side).
Is a unique feature that can make your printed piece stand out. Die cutting is a process used to cut paper into specific shapes using a steel cutting die. Most importantly, the die cut shapes are endless and are commonly used on marketing and promotional pieces.
Is the application of metallic or pigmented foil on to a solid surface by application of a heated die onto foil, making it permanently adhere to the surface. The foil stamp is a permanent process. Foils come in a wide selection of colours and finishes, from the most commonly used metallic gold and silver to foils with pearlescent and holographic effects.
The standard sizes for postcards in Australia are A6 (105 x 148 mm), DL (99 x 210 mm), and A5 (148 x 210 mm). These sizes are perfect for direct mail campaigns and fit easily into standard envelopes.
Postcards are typically printed on high-quality, sturdy paper stock like 300-350 GSM. This ensures durability and a professional feel. You can also choose from various finishes such as matte, gloss, or uncoated.
Yes, you can print on both sides of the postcard. Double-sided printing is a great way to maximise space and include more information or images without cluttering the design.Â
An effective postcard design should include a clear and concise message, eye-catching visuals, and a strong call to action. Keep your design simple and avoid overcrowding with too much text or too many images. Use contrasting colours to make important information stand out. If you need help with your design, talk to your local Worldwide team who can help bring your idea to life.
Yes! You can create custom-shaped and sized postcards to make your mailers stand out. Custom postcards can be die-cut into unique shapes and sizes that align with your branding and marketing goals. If you are going to be mailing your postcards make sure you check any size or shape requirements.
Postcards are versatile marketing tools used for a variety of purposes, including direct mail campaigns, event invitations, product announcements, thank you cards, and promotional offers. Their compact size and impactful design make them a favourite for reaching customers directly.
To ensure your postcards comply with Australia Post requirements, follow their guidelines for size, weight, and thickness. Make sure your postcards are addressed correctly and include the proper postage. Our team can help you design and print postcards that meet all necessary specifications.
Yes, personalised messages can be included on each postcard using variable data printing. This allows you to customise each postcard with unique names, addresses, and messages, making your marketing more targeted and effective.