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The postcard is a simple yet versatile product that can be used across all manner of marketing. From mailers or coupons to event invitations, a postcard is both a cost-effective and creative way to get your message across. That’s why they’re often referred to as the “mini-billboard”. While there’s a lot to consider when it comes to designing postcards, the size is one of the most important points you should think about.
Postcard sizes can not only affect the overall design but also influence the impact of your messaging and how it’s received. That’s why our experts at Worldwide are here to guide you on all you need to know about postcard dimensions.
Postcards can be printed in almost any size, but the most common postcard sizes are:
A6 is the classic postcard size as it is small and budget-friendly to send through the post. That’s why we often see them in gift shops when looking for something to send back home during the holidays. For marketing and business promotion, the smaller paper size also makes them perfect for direct mailing campaigns and point-of-sale displays.
The information and messages that you want to portray can play a large role in deciding the size of your postcard.
Size A6: The compact area is ideal for gift certificates, special offers and other marketing that requires little copy.
Size A5: Double the area of standard cards, they offer more opportunity for bigger text and images. This is the ideal size for invitations, discounts, advertising your services and more.
Size DL: The rectangular dimensions of this postcard make them a popular choice for menus, point-of-sale offers and instructional messages.
Square: While the actual dimensions of the square can vary, the format is a stylish and modern design that calls back to social media images. Choose this size for printing photos, wedding cards and thank you messages.
Outside of our standard printing templates, we also offer custom printing services for various other sizes. Here are a few guidelines to ensure that you get the best results.
Our team of experienced graphic designers are well-equipped to bring your ideas to life but if you are thinking about creating your own materials, we’ve also got some useful tips to make the most of this format.
For a versatile and budget-friendly marketing solution, choose Worldwide’s postcard printing services. Our dedicated team can help you pick out the right design and size for your needs. Visit your nearest Worldwide Centre or get a free quote on our postcard printing today!
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