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Seasonal sticker ideas

5 Creative ways to use stickers in your holiday marketing

Stickers are an underrated yet incredibly versatile tool for adding a touch of creativity to your holiday marketing.

From sprucing up your packaging to creating custom gift labels, stickers offer a budget-friendly way to spread some festive cheer while boosting your brand visibility.

Here are five creative ways to incorporate stickers into your holiday marketing strategy that will help you sleigh this season:

Seasonal gift labels

1. Giveaway free gift labels with purchases

Who doesn’t love a thoughtful holiday gift? And what’s a gift without a label? Offering free ‘To & From’ stickers with every purchase is a simple yet effective way to add value for your customers while promoting your brand. Imagine how many presents will be wrapped with your branded stickers on them, serving as little ambassadors under Christmas trees everywhere.

Not only do these labels make life easier for your customers, but they also keep your business top-of-mind during the most wonderful time of the year. And if you can squeeze in your logo or brand colours in a subtle, classy way, it’s a win-win for both you and your customers. They get a stylish, functional sticker, and you get the brand exposure. Gift-wrapped marketing has never been this easy!

Seasonal packaging stickers

2. Add some fun to your packaging

Unboxing experiences have become a big deal, and the holiday season is the perfect time to elevate yours with festive stickers. Why settle for plain brown boxes when you can turn them into a holiday delight? Whether it’s snowflakes, candy canes, or cheerful messages, adding themed stickers can instantly transform your packaging and give it that seasonal flair.

You can even take it up a notch by incorporating interactive elements. For instance, include a sticker with a QR code or augmented reality that reveals a special discount code or a message thanking your customers for their business this year. A little holiday magic goes a long way when it comes to creating a memorable experience that customers will want to share on social media, giving you even more exposure.

Seasonal wine label

3. Personalised wine labels for corporate gifts

If you’re sending out corporate gifts this year, why not use personalised stickers to make them extra special? Wine or champagne is a popular choice for corporate gifting, and a custom label can turn a regular bottle into something memorable. By adding your branding and a heartfelt message or a cheeky holiday pun (think “Wine not celebrate the season with us?”), you can elevate the gift and give it that personalised touch.

These custom wine labels serve as both a thoughtful gesture and a subtle way to promote your business. Every time your client or partner pops open a bottle, your brand will be there, reminding them of your generosity and excellent taste.

Seasonal envelope sticker

4. Seal the deal with festive envelope seals

Holiday cards are a staple of festive marketing, and if you’re sending out physical cards, adding a custom sticker to seal the envelope can be the cherry on top. It’s a small touch, but it adds an extra layer of thoughtfulness to your mail-outs. Plus, these stickers can be designed with your company logo and a festive design, offering a professional yet personal touch to your correspondence.

Stickers for sealing holiday cards don’t just enhance the recipient’s experience but also provide additional branding exposure, especially if the envelope catches someone’s eye in the postal sorting process. It’s all about the details, and in the competitive holiday marketing season, every little bit helps.

Fun gift decals

5. Reward loyal customers with exclusive sticker sets

Everyone loves a little freebie gifts, especially during the holidays. Why not create exclusive, limited-edition sticker sets that customers can collect or use? You can make them festive, on-brand, and functional—think decorative stickers for laptops, water bottles, or holiday-themed planner stickers. You could even gamify the experience by offering different sets based on how much they spend, encouraging repeat purchases during the holiday season.

This type of customer engagement works particularly well for businesses looking to build brand loyalty. Exclusive stickers can act as a reminder of your brand long after the holiday season is over, sticking around (quite literally!) on items your customers use every day.

When it comes to holiday marketing, it’s often the small touches that make the biggest impact. Stickers are a cost-effective, versatile option that allows you to inject a bit of holiday cheer into your branding while keeping your products top-of-mind. Whether you’re using them to enhance packaging, create custom gift labels, or reward loyal customers, stickers are a fun and creative way to add a festive flair to your marketing efforts this holiday season.

So, if you’re ready to unwrap some fresh ideas, get in touch with your local Worldwide centre for sticker designs that’ll help your business shine this Christmas.

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