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The festive season is just around the corner, and in the world of business, preparation is everything.
Christmas not only marks a season of celebration but also the end of another business year. For many companies – particularly retail! – it signifies a period of increased activity and demand.
To help ensure your business thrives and stands out this festive season, we’ve compiled an essential checklist. Whether it’s gifting your staff, updating your marketing collateral, or just ensuring that your operations run smoothly during this bustling time, this guide has got you covered.
One of the most cherished traditions of the festive season is gifting. Whether it’s for your hard-working staff or loyal clients, branded gifts are a thoughtful gesture. They not only reflect appreciation but also reinforce your brand’s identity. Start by shortlisting gifts that align with your brand ethos, and place your orders in advance to avoid any last-minute rush.
In an age of digital messages, personalised Christmas cards carry a touch of warmth and nostalgia. Whether you’re reaching out to clients, partners, or associates, a tailored message on a beautiful card can leave a lasting impression. It’s the little details that matter, so make sure you incorporate your brand elements and a heartfelt note.
The festive season is synonymous with promotions. If you’re planning to introduce any special offers, packages, or deals, now is the time to get your marketing material ready. Make sure you’ve got your point-of-sale, flyers, packaging and delivery box inserts ready to go.
Consistency in communication is vital. From seasonal greetings to promotional offers, ensure all your client communication is cohesive, timely, and resonates with the festive spirit. This extends beyond emails to encompass newsletters, brochures, and even your website banners. Now’s also the time to plan your trading hours over the busy festive period and make sure you communicate well in advance with your customers if you are going to be closed over the holidays.
The digital realm is where a major chunk of the action happens. Reflect the festive fervour by updating your email banners, social media posts, and advertising. Create captivating visuals and pair them with compelling copy to engage your audience.
The end of the year is an opportune time to take stock of your marketing collateral. Be it brochures, business cards, or banners, assess what’s running low and place orders in time. This ensures you’re well-equipped to start the New Year on a strong note, without any lags in your marketing efforts.
Last but certainly not least, if there are any changes to your operating hours during the festive season, make sure they’re updated on your website, social media profiles, and Google Business Profile.
The festive season, while merry and bright, demands meticulous planning. But with good preparation, you’re not only ensuring a smooth end to the current year but also setting a solid foundation for the upcoming one.
If you need any assistance with your Christmas marketing, contact your local Worldwide centre.
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