As the holiday season approaches, businesses often find themselves grappling with how best to convey their good wishes and thanks to customers, suppliers, and employees.
The simplest way to do this would seem to be through e-cards or social media messages. However, there’s a compelling case to be made for sending printed Christmas cards.
In a world cluttered with digital messages, receiving a tangible card in the mail is a breath of fresh air. It’s a small yet significant way of showing your customers that they are truly valued. While sending an e-card is certainly easier and quicker, it’s precisely this effortlessness that makes it less meaningful. A printed card, on the other hand, shows that you took the time to think of your customer, select a design, write a message, and post it. This goes a long way in building long-lasting relationships and instilling a sense of loyalty.
A personal handwritten message can infuse a simple card with warmth and sincerity that’s hard to replicate digitally. Even a few handwritten lines make a huge difference in how the recipient perceives the card and, by extension, your business. This personal touch can help you stand out among your competitors. It adds an emotional connection that often transcends business relationships. Plus, it offers a moment of reflection for you, the sender, to appreciate the people who contribute to the success of your business.
Let’s be honest, digital inboxes are often cluttered spaces where emails get easily lost or forgotten. A printed Christmas card, however, is likely to be opened, read, and displayed. Many people cherish physical cards, pinning them up in their homes or offices, thereby constantly reminding them of your thoughtful gesture throughout the festive season. And because the card is often displayed for all to see, it serves as a subtle but effective form of brand reinforcement.
Now you might be thinking, “What about the environmental impact?”. It’s a common misconception that digital cards are more eco-friendly. In reality, the energy consumption of data centres that store and send these digital greetings is quite significant. According to studies, the carbon footprint of sending an email can be up to 4 grams of CO2 equivalent. When you multiply that by the hundreds or thousands of e-cards a company might send, it adds up.
Printed cards, especially those made from recycled or sustainably sourced paper, are a more eco-conscious choice. They can be recycled and turned into new paper products, thereby closing the loop in a way that digital cards can’t. Plus, opting for a local printer reduces transport-related carbon emissions. Worldwide, for instance, uses sustainably sourced paper for its printed products, making your Christmas cards both heartwarming and earth-friendly.
Sending printed Christmas cards is more than just a seasonal gesture. It’s an opportunity to build and strengthen relationships, stand out in a crowded market, and even make a more sustainable choice. As you gear up for the holiday season, consider adding printed cards to your business’s festivities and see the lasting impact it makes.
Contact us today to find out more about our range of customisable Christmas cards that can give your holiday greetings that special, personal touch.