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As the festive season approaches, businesses are on the lookout for fresh and innovative ways to connect with customers.
For many, this is the most important sales period of the year, and capturing the festive spirit in your marketing materials can be a game-changer. A recent study by Constant Contact showed that nearly 50% of Australian SMBs don’t start thinking about their Christmas marketing planning until October – or even later.
Don’t leave it to the last minute! If you’re looking to make a lasting impression this Christmas, we are here to provide you with some brilliant promotional marketing ideas. As well as your usual flyers, posters and marketing brochures, we can help you create truly custom material that’s sure to wow your customers.
Let’s start with a simple yet effective idea: custom wrapping paper. Imagine your customers unwrapping gifts and seeing your brand logo or festive design tailored to your business. It’s not just about showcasing your brand; it’s about becoming a part of your customer’s holiday experience. You could even personalise the wrapping paper to the recipient, taking the unboxing experience to the next level and creating a memorable moment.
The art of sending greeting cards may seem old-school, but its charm is timeless. Personalised greeting cards with a heartfelt message can strengthen the bond between you and your clients. It shows them you care, and you’re thinking of them during special occasions. Even better, including a personalised message can make your business stand out and be remembered. Greeting cards or gift swing tags are also an easy way to customise any gift – whether it’s a bottle of wine or a gift hamper.
If you’re shipping products during the festive season, custom printed packaging is something to think about. It’s a direct reflection of your brand, and during the holidays, you have the chance to make it festive and fun. Think vibrant colours, festive motifs, and perhaps even a special holiday message. It shows that your brand puts effort into details, enhancing your business’s image.
Don’t underestimate the power of a simple postcard during the holiday season. Whether you’re sending a festive greeting or a special holiday offer, branded postcards can be an affordable and effective way to get your message across. They provide a tangible connection to your customers in a world dominated by digital marketing. A beautifully designed postcard with a seasonal message or discount code can sit on your customers’ desks, serving as a reminder of your brand throughout the holiday period. Plus, they’re easy to distribute in-store or mail out, making them a versatile addition to your holiday marketing toolkit.
Custom packaging inserts are an excellent way to enhance your customers’ unboxing experience during the holiday season. These inserts can be used to include personalised thank-you notes, special holiday promotions, or even small festive messages that add an extra touch of warmth to your deliveries. Thoughtful inserts not only enhance the overall customer experience but also encourage repeat business. A simple “Happy Holidays from [Your Business]” insert, paired with a coupon code for future purchases, can turn a one-time shopper into a loyal customer.
Holiday shopping often leads to impulse purchases, and this is where point of sale (POS) displays come in handy. By creating custom, festive-themed POS materials such as signage, counter displays, or shelf talkers, you can draw attention to special promotions or holiday-themed products. Engaging, eye-catching POS displays placed strategically at checkout counters or throughout your store can encourage last-minute purchases while reinforcing your holiday marketing message. They serve as a powerful tool to boost sales and leave a lasting impression during this critical shopping season.
While the holiday season is a time when many businesses ramp up their marketing efforts, it’s the unique and personalised touches that truly resonate with customers.
The festive season is more than just a peak sales period. It’s an opportunity to create deeper connections with your customers and make them feel valued. By incorporating these promotional ideas into your strategy, you’re not only enhancing your brand visibility but also enriching your customers’ holiday experiences.
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