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2024 graphic design trends

Design Trends 2024

Design is a dynamic and exciting space. Each year we love putting our creative hats on and looking ahead at what the upcoming trends are. After all, staying ahead of the curve is important for businesses looking to make a lasting impression. As we step into 2024, let’s take a look at five design trends set to shape the landscape of design, print, and marketing services.

1. Harnessing the Power of AI in Design

AI is no longer just a buzzword in the design world; it’s a revolutionary tool reshaping the creative process. While some fear the impact of AI on creativity, forward-thinking designers are embracing it as a powerful ally. AI expedites the conceptual phase, offering new perspectives and inspirations that traditional methods might miss. In photography, AI-generated images are becoming increasingly popular, offering the perfect blend of precision and creativity. Embracing AI in design isn’t just about keeping up with the times; it’s about revolutionising how we conceive and execute creative ideas.

Imagery generated with Open Ai

2. Sustainable Design with Natural Materials

Sustainability is more than just a trend; it’s a necessity. The shift towards eco-friendly practices is influencing design choices, with natural materials taking centre-stage. This movement goes beyond merely replacing plastics with natural alternatives; it’s about adopting a holistic approach that reflects a brand’s commitment to environmental responsibility. In 2024, expect to see a surge in designs that not only look good but also do good for the planet.

Image references:
Mercado San-Jorge, Packaging Redesign

3. The Resurgence of Stickers

Stickers are making a grand comeback, evolving from childhood collectibles and skateboard decorations to sophisticated branding tools. Advancements in technology has given stickers a new lease of life, allowing businesses to add a personal touch to packaging or offering consumers a way to customise their products. The affordability and versatility of stickers make them an ideal choice for brands seeking a blend of fun and functionality. Whether it’s for adding flair to packaging or as a marketing tool, stickers in 2024 are all about creativity and connection.

Image references:
Croissant Bakery, Retro Chicken

4. The Rise of 3D Design

3D design is reclaiming its spot in the spotlight, thanks to user-friendly design tools that have simplified the creation process. What once required specialised skills can now be achieved with a few clicks. This accessibility is opening doors to more innovative and engaging 3D motion videos, pushing the boundaries of visual storytelling. As we move into 2024, expect to see 3D designs that are not just visually stunning but also deeply immersive.

Image references:
3D Lettering, 3D Scene

5. Refreshing Fonts:
Bringing Playfulness to Design

In a world where logos are slowing losing their quirks and originality, the use of expressive fonts is a breath of fresh air. Moving away from the monotony of sans-serif, designers are exploring fonts that add vibrancy and personality to their creations. These fonts are more than just typefaces; they’re storytelling tools that infuse designs with energy and character. In 2024, the trend is clear: fonts are not just about readability; they’re about making a statement.

Image references:
Pizza Bar, Matcha Moments

As we navigate the evolving landscape of design in 2024, these trends highlight the industry’s dynamic nature. Embracing these trends is not just about keeping up with the times; it’s about setting the pace and making a mark in the competitive world of design and marketing. If you are looking to change up your marketing in 2024, talk to your local Worldwide about how we can help!

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