The start of a new year often begins with good intentions.
A fresh notebook and the realisation that a few things might need a tidy-up. Not a full marketing overhaul, just a bit of housekeeping.
If you’re easing into the year and wondering where to start, these five simple steps will help you get your marketing back into shape without overthinking it.
Business cards, letterheads, envelopes and other everyday print items are often the first thing to go out of date or run out.
Business cards are consistently one of the most requested print items in January. With networking picking back up and new conversations starting, it’s a good idea to check your details, refresh your design if needed and make sure you’re stocked up before things get busy.
If you’ve been using the same flyers, brochures or signage for a while, now is a good time to review them with fresh eyes.
Good design isn’t just about looking nice. According to McKinsey’s Global Design Index (2018), companies that invest in strong design outperform industry benchmarks and can achieve up to two times the revenue growth of their competitors
Often, small updates like clearer layouts, improved typography or better colour use can have a noticeable impact without needing a full redesign.
Over time, it’s easy for artwork and files to end up scattered across emails, desktops and shared drives, especially if multiple people have been involved.
January is a good opportunity to gather your key marketing files in one place, archive outdated versions and make sure everyone is working from the latest artwork. A little organisation now can save confusion, rework and delays later in the year.
When you’re busy, inconsistencies can creep in without anyone noticing. January is a great opportunity to pause and check that everything lines up.
Look at your website, email signatures, social profiles and printed materials together. Are your colours, logos, messaging and contact details consistent? Even small mismatches can affect how professional your brand appears. You can also read more about why this matters in our article on the importance of brand consistency.
If you regularly reorder the same print or promotional items, there’s a good chance the process can be simplified.
Setting up repeat jobs or using an online ordering system can save time, reduce errors and make it easier for your team to order what they need, when they need it. Our Online Product Management (OPM) platform allows you to store approved artwork, control brand consistency and reorder items quickly and easily, all from one central place. It’s a simple behind-the-scenes improvement that pays off over the year. Talk to your local Worldwide team about whether OPM could be right for you and your business.
You don’t need to do everything at once. Even ticking off one or two of these steps can help you start the year feeling more organised and in control.
Whenever you’re ready, your local Worldwide team is here to help tidy things up and make the year ahead a little smoother.
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