Find your local Worldwide   1300 657 006
Planning Marketing banner

Planning your marketing for the new financial year

As we move into the new financial year, it’s the ideal time to review and update your marketing strategies.

Planning ahead not only helps you anticipate changes but also positions you to capitalise on opportunities as they arise.

Tips for planning your marketing

Before diving into the new financial year’s planning, it’s important to reflect on your recent marketing campaigns. Take the time to assess what has worked and what hasn’t. This review should include an analysis of key performance indicators such as engagement rates, lead generation, and ROI from past campaigns. By identifying the most effective strategies and those that fell short, you can make informed decisions moving forward. This not only helps in refining your tactics but also ensures that your marketing efforts are continuously evolving to meet the changing needs and preferences of your target audience.

1. Set clear objectives

Once you’ve reviewed what’s working and what’s not, begin by establishing clear, actionable objectives. Are you aiming to increase sales, enhance brand visibility, or expand into new markets? Do you want to promote a specific product or service? Do you want to win back lost customers or focus on acquiring new customers? Defining these goals will guide your strategy and help measure success, providing a roadmap for the year ahead.

2. Plan out your calendar

Identify key dates that matter to your business. From industry trade shows to seasonal peaks in customer activity, knowing these dates helps tailor your marketing efforts effectively. Planning around these events ensures you have the right materials at the right time to make an impact.

3. Choose the right tools and channels

Matching the right communication channels to your objective is vital. If you want to gain new customers, you’ll need to look at channels with a broad reach. Depending on your budget this could be mass media, social media, online advertising or letterbox drops. If you want to win back lapsed customers, a more direct personalised touch is going to be more effective – think personalised email campaigns or an engaging direct mail piece.

Marketing tools such as printed material and branded promotional products play a critical role in how your message is conveyed. 

Here’s just a few ideas on how to leverage them:

Roast Grand Opening Flyer

Brochures and flyers

Well-designed brochures and flyers are perfect for comprehensive information sharing, especially during events where you want to make a significant impact. Flyers are also very easy to mass produce and mail out to your desired audience. For added impact, consider using high-quality finishes or unique designs that stand out at events or in mail campaigns.

Three eco pens

Promotional products and branded merchandise

Branded items like pens, notepads, and USB drives offer practical value to recipients while keeping your brand top of mind. These items serve as physical reminders of your brand, extending the visibility of your marketing messages. Choose products that are not only practical but also align with your brand values—eco-friendly items are increasingly popular and convey a message of corporate responsibility.

Mayrise Open Day Poster

Posters and banners

Large format printing such as posters and banners are excellent for making a bold statement at your place of business or during industry events. They are highly visible and can be used to draw attention to specific promotions or important information.

Roast Coffee Cup with promotional Sticker

Custom stickers and labels

Custom stickers and labels are versatile tools that can be used on packaging, direct mail, or even as part of guerrilla marketing campaigns. They are cost-effective and can be designed in various shapes and sizes to suit different marketing needs.

Redstone DM Mailer

Direct mail campaigns

In an era dominated by digital messages, a well-crafted direct mail piece can stand out and create a tangible connection with your customers. Use creative formats, such as fold-out maps, pop-up elements, or scratch-off layers, to make the experience interactive and memorable. Personalisation plays a significant role; addressing recipients by name or tailoring content to their interests can significantly increase engagement rates. Additionally, integrating technology like augmented reality or QR codes can bridge the gap between the physical and digital worlds, encouraging recipients to engage with your online content or promotions. This approach not only captivates but also drives stronger responses compared to standard mail pieces.

Roast Window Signage

Window decals and signage

Window decals and custom signage offer a dynamic way to utilise your storefront or office windows for marketing purposes. These can range from full-window graphics that tell your brand story or showcase your products, to smaller decals that highlight promotions or certifications. Well-designed window decals attract the attention of passersby and can convert foot traffic into customers. They are also excellent for reinforcing your brand identity consistently across multiple locations. Consider using them for seasonal promotions or as a permanent fixture that enhances your physical presence in a visually engaging way.

4. Look at local and seasonal marketing

For small businesses, local markets offer significant opportunities. Participating in local events or sponsoring community activities can increase your visibility and enhance your local reputation. Tailoring your materials to specific seasons or holidays can create timely interactions that resonate more deeply with customers. Whether it’s a Christmas giveaway, Easter promotion, or back-to-school campaign, seasonal touches can significantly boost engagement.

5. Take advantage of both print and digital marketing

Integrating your print marketing with digital strategies can broaden your reach. A consistent message across platforms strengthens your brand and ensures that your audience receives a unified marketing experience, whether they interact with your brand online or offline. While the different channels have pros and cons, using both in your campaigns will likely result in a better outcome.

6. Monitor and Adapt

The ability to adapt to feedback and results throughout the year is important. Regularly assess the effectiveness of your marketing strategies and be ready to make adjustments. This agility allows you to stay relevant and responsive to your customer’s needs.

By taking the time to carefully plan your marketing for the new financial year, you position your business for success. Effective planning, combined with a strategic mix of marketing tools, ensures that your business not only meets its goals but also builds a strong, enduring brand presence.


Latest Articles

Sign up to receive our latest promotions & offers

"*" indicates required fields