Augmented Reality (AR) is an interactive experience where objects that are in the real-world are ‘augmented’ by digital experiences such as video, 3D models or 3D animated objects.
AR can be used to layer digital content over printed material to literally bring print to life, providing recipients with a far more engaging and interactive experience.
- Highly engaging
- Integrates with other channels
WHAT IS AUGMENTED REALITY?
APPLICATIONS OF AUGMENTED REALITY
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