Augmented Reality (AR) is an interactive experience where objects that are in the real-world are ‘augmented’ by digital experiences such as video, 3D models or 3D animated objects.
AR can be used to layer digital content over printed material to literally bring print to life, providing recipients with a far more engaging and interactive experience.
HOW TO USE THE ACTIV8AR APP
1. Open the ACTIV8AR app in your device.
2. Look for the ACTIV8AR content in printed collateral such as brochures, magazines, packaging, banners etc. ACTIV8AR markers (images) should be marked with the ACTIV8AR app icon as above. Click here to download some examples.