Augmented Reality.

Augmented Reality (AR) is an interactive experience where objects that are in the real-world are ‘augmented’ by digital experiences such as video, 3D models or 3D animated objects.

AR can be used to layer digital content over printed material to literally bring print to life, providing recipients with a far more engaging and interactive experience.

Our AR app extends the use of a mobile device’s camera to recognise items within printed material, known as markers, that are linked to rich interactive media such as video and 3D models.

When the phone’s camera recognises a marker our AR app delivers the content associated with that marker to the mobile device.

Customer Benefits