A colour palette is a carefully chosen set of colors used in art, design, and visuals to create a certain feeling or message. It’s essentially a group of colours that work well together and make things look nice. Colour palettes are the primary colours applied to your logo that should be used consistently across your marketing material.
Having a good colour palette for your brand is important because it helps designers make the marketing material look consistent and attractive. When colours go well together, they can make people feel a certain way or remember things better. Colour palettes also make it easier for people to recognise brands and understand what they’re trying to say.
In some cases, brands go a step further by trademarking specific colours, securing exclusive rights to use those colours in their industry. This ensures that their brand becomes instantly recognisable and distinct from competitors. You only need to see the purple wrapper of a chocolate bar to know that it’s Cadbury’s!