Find your local Worldwide   1300 657 006

Abbott & Co Integrated Marketing Solutions
Case Study

Merger of two printing companies achieves faster and more profitable returns.


Crystal Printing Solutions (CPS) has been specialising in the delivery of quality printing since 1986. Their team of talented professionals are totally committed to providing innovative and competitive printing solutions to a range of customers, big and small. 

Abbott & Co (A&C) Perth Printers is a multi-award winning, West Australian Printer with a proven track record in the Printing Industry for over 76 years. Established in 1939, A&C is regarded as a reputable supplier to the Perth market providing a range of services and solutions.

The Brief

A&C were desirous of exiting the print manufacturing environment and CPS saw the benefit in acquiring the business. The merger required both parties to communicate to a range of short, medium and long-term customers. 

After seeing the communication power of a cross-channel marketing platform, CPS and A&C successfully communicated their merger using multiple communication channels to their respective databases.

Key Objectives

There were seven key objectives requested by the customer:


Campaign Results


Printed Communication pieces sent


Emails Sent to Customers


Campaign Touchpoints


Customer Segments

0 %


0 %

Email Open Rate

0 %

Email Click through

Customer Feedback

We knew we needed a seamless solution to communicate the A&C merger effectively to our customers. We liked the idea of communicating to our customers across multiple channels using relevant and personalised messaging through one centralised database. What’s more the team handled the process right from creative, design, development to execution, their end to end solution took what potential could have been a cumbersome process and gave our sales team the support and infrastructure it needed to communicate the merger to their customers.

Arnold Whiteside – CPS


It was important to us that the merger with CPS was portrayed in a positive light to our existing customer base. The Bigger, Better, Faster and Brighter campaign developed and implemented by the U team using their platform provided us with the tools we needed to communicate the right message at the right time to our customers. We were impressed with the cross-channel approach and the live reporting tools kept the sales team accountable for their actions.

We look forward to continuing the customer journey using to deliver relevant marketing communication to our customers

James Smedley – Abbott & Co