MSP Photography is Australia’s largest school photography service provider, photographing around 1.3 million pre-school, primary school and high school students across Australia each year, with such an established footprint it would make sense that MSP Photography is the biggest and the best in their industry.
Twice a year MSP Franchise Owners can place substantial orders for their satchel and pre-paid envelope requirements. Larger orders are placed in October for delivery in December and January. Mid-year “top ups” are ordered in April for June and July. Previously, these orders have been placed by the Franchisees and manually collated by the Production Manager at the Resource Centre in Wagga.
There were four key objectives requested by the customer:
Million products ordered
Email Click Through Rate
The process was simply brilliant and saved me a significant amount of time coordinating and placing the satchel and pre-paid envelope orders. It also assisted in reducing any manual errors. I enjoyed watching the process unfold and I was fascinated to see the system used in this way. My only involvement was touching base with Neil to see how the campaign was going. Including prizes increased the banter and fun amongst the Franchisees.
The visibility of the data made available to me was excellent. In speaking to the Franchisees they thought that the emails were being sent personally from me, this was a great feature when in fact the system was doing all the work and I could have a completely hands off approach.
Production Manager MSP