Menu
Introduction
TEEG (The Entertainment and Education Group) is positioned as one of the world’s largest family entertainment and edutainment centre groups with leading operations across Asia Pacific.
Their portfolio of brands is at the forefront of the family entertainment industry and designed to be exciting and relevant in today’s fast changing retail environment.
Their brands continue to evolve in line with changing consumer habits and a renewed focus on customer experiences. Brands included are Timezone, PlayNlearn, Kingpin and Zone Bowling.
The Brief
TEEG was looking to host its first amalgamated conference for all Stakeholders. Deadlines were short, and an automated solution was required to assist management communicate to all their existing employees.
A customer journey was developed by the team to assist TEEG inform employees of its upcoming K2 Summit conference and automate as many processes as possible to alleviate the pressure on the event organiser. In the past this process was handled manually and consumed a considerable amount of time.
There were nine key objectives requested by the customer:
Emails sent
Email
Touchpoints
Landing Page
Touchpoints
Delivery
Rate
Attendance
Rate
Required no manual intervention
Email Open Rate
I just wanted to reach out to the team and thank them so much for all their hard work and patience ahead of the K2 Summit conference. The results were amazing, and we had nothing but praise for the website, EDM’s and printed collateral that you produced!
The platform is a fantastic feat for you and our team loved the look and feel of it. In terms of what the platform could do, everything was covered, limited only by our method of working and communications. You did an outstanding job of being able to deliver what you promised even with our tight and fast paced schedule – THANK YOU!
Heather Rush – TEEG
