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Introduction
Timezone was founded in 1978 and is a brand leader in the Family Entertainment Centre industry. There are 24 locations throughout Australia promoting the customer experience as “the best you will ever have”.
The Brief
Customer experience is critical to success requiring frequent and rewarding promotions to their loyal and expanding customer-base. At present the primary communication method is solely outbound Emails without any cross-channel integration with other communication tools. The brief, therefore, was to explore all avenues to maximise the customer interface.
There were five key objectives requested by the customer:
Email Sent
Campaign
Touchpoints
Delivery
Rate
Conversion
Rate
Response
Rate
Increase in
Delivery Rate
Timezone Australia have engaged Worldwide to develop and implement campaigns with the objective of testing and improving the overall effectiveness of direct customer engagement.
To this end the platform has proven most flexible and easy to use. The Worldwide team have not let a single opportunity go and have gone above and beyond the call of duty. More importantly the system has provided rich data and measurable returns.
Jacque Bergh – Timezone
