They say that video killed the radio star, but what has social media killed? Well, essentially everything. This isn’t necessarily a bad thing. We are all consumers, which means we all know that from a consumer’s point of view, social media is used for many reasons; communication, entertainment, for sharing the highs in life and for sharing the occasional lows, for finding information on our favourite places or catching the daily news and most importantly, for sharing a photo of the best looking coffee that we've ever had, in a shiny white mug, with a perfectly rounded handle and just the right amount of foam on top, with an incredibly symmetrical love heart that’s been drawn right...in...the middle.... Okay – back to reality now.