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Embracing carbon neutral: promoting sustainable products and services

In the era of reducing carbon emissions and striving for net zero by 2050, businesses are increasingly seeking ways to make a positive environmental impact. One practical step that any business can take is partnering with carbon-neutral suppliers. By choosing carbon-neutral print products and services, companies can contribute to the reduction of carbon footprints while also enjoying numerous benefits.

In this blog article, we will explore the significance of carbon neutrality, the growing importance of ESG (Environmental, Social and Governance) practices, the consumer demand for sustainability and the sustainability of the paper industry. Let’s delve into why embracing carbon-neutral print is a smart choice for businesses.

The Power of Carbon Neutrality

Before you start designing the pull-up banner, you need to determine its purpose. Do you want to promote a new product, highlight a special offer, or simply showcase your brand? The purpose will determine the content, imagery, and messaging of the banner.

ESG - The Rising Trend

ESG, encompassing environmental, social, and governance aspects, has gained significant traction in recent years. The ESG market has witnessed substantial growth, increasing from $22.8 trillion in 2016 to $41 trillion in 2022, with expectations to surpass $50 trillion by 2025. Incorporating ESG practices into your business strategy demonstrates your commitment to sustainability and attracts potential investors and decision-makers. According to a PwC study, 83% of consumers believe that companies should actively shape ESG best practices, while 91% of business leaders believe their company has a responsibility to act on ESG issues. By aligning your business with ESG principles, you can engage both consumers and investors who prioritise sustainability.

The Consumer Demand for Sustainability

Consumer expectations have evolved, with a strong emphasis on ESG considerations. According to a study by Dentsu and Microsoft in 2012, in Australia, 80% of consumers agreed that if they discovered the products or services they source are harming the environment, they would discontinue their usage. Moreover, 86% of employees prefer to support or work for companies that share their values on essential issues. According to CMO Digital Marketing Predictions, incorporating sustainability into your marketing strategy meets consumer demands and provides an opportunity for better media return on investment (ROI) and performance.

The Power of Print Advertising

Contrary to the assumption that print is less environmentally friendly, print advertising offers numerous advantages. Studies show that print advertising has a more significant impact on brand recall, with 185% stronger branding compared to digital advertising. Additionally, readers are 152% more likely to pay attention to print ads over digital ads. When it comes to ad recall, print news brands outperform digital news brands by 1.7 times. These statistics highlight the potential of print media to effectively convey messages and engage audiences.

The Sustainability of the Paper Industry

While reducing carbon emissions is crucial, completely eliminating printing is not the sole solution. It is essential to recognise the paper industry’s sustainability and make informed choices. Paper is a biodegradable, renewable, and sustainable material. The paper industry is one of the most sustainable sectors globally. By growing and harvesting trees, the industry creates employment opportunities while maintaining clean air, clean water, wildlife habitats, and carbon storage. Moreover, the decline in paper product demand poses a risk to the sustainable management of re-growth forests. Supporting the paper industry through responsible consumption ensures the ongoing sustainability of forests.

Key Facts Supporting Sustainable Print

To strengthen the case for sustainable print, consider these noteworthy facts:

  • Catalogues, brochures, magazines and newsprints result in 20% less direct CO2 emissions compared to digital alternatives.
  • 60% of Australia’s paper and cardboard are recycled.
  • Only 0.06% of Australia’s native forest estate is used annually for timber production.
  • Print catalogues inspire 76% of consumers to explore new products.
  • The Australian forest industry contributes $24 billion annually to the national economy.
  • Forests globally provide more than 86 million green jobs, supporting the livelihoods of countless individuals.

Choose Right; Choose Print

Choosing carbon-neutral print products and services is a proactive step businesses can take to reduce their carbon footprints and contribute to global sustainability efforts. The growing importance of ESG, consumer demand for sustainability, and the sustainable nature of the paper industry make embracing carbon-neutral print a wise choice. By investing in sustainable practices, businesses can attract customers, engage investors, and build a greener future. Together, through the collective adoption of sustainable products and services, we can create a more environmentally conscious world.

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