Need a way to make your message stick?
Stickers and labels are a great way to promote your business, brand, or product. They have endless uses, such as product labelling, packaging, marketing, and event promotion. But before we dive into the process of how to design and print stickers and labels, have you ever wondered what the difference is?
The words stickers and labels are often used interchangeably, but there is a subtle difference. Put simply, stickers are decorative and labels are informative. Stickers are typically smaller and include more images and graphical elements and used for branding or marketing purposes. Labels are more functional and often contain important information like product names, ingredients or barcodes. Stickers and labels are also usually printed on different material. Stickers require more durability so are produced on vinyl or film materials, whereas labels are produced on thinner stock made for easy sticking and peeling.
Labels and stickers play a vital role in boosting your business’s visibility, enhancing brand recognition, and conveying important information to your customers. They provide a cost-effective way to promote your products, create a professional image, and increase brand loyalty. Whether you’re packaging your products or distributing them as promotional materials, stickers and labels serve as powerful tools to grab attention and leave a lasting impression. Custom stickers can be a great way to personalise your products or packaging and help it stand out from the competition. You can easily liven up a brown paper bag or box with bright, shiny stickers!
Focus on a clean and legible design that conveys the necessary information without overwhelming the viewer. Particularly when designing labels, it’s imperative that any important product or address details are easy to read.
Incorporate appealing graphics, vibrant colours, and high-quality images to attract attention and make your stickers or labels visually appealing. If you’re designing stickers for a marketing campaign or customer give-away, you want them to be attractive so people are more likely to stick them on things!
Ensure your logo, brand colours, and typography are consistent across all designs, reinforcing brand recognition.
If your stickers or labels will be exposed to outdoor or harsh environments, opt for materials and printing techniques that ensure longevity. There are a multitude of sticker printing options depending on your needs, including waterproof and weatherproof.
Stickers and labels can be a great way to enhance your custom packaging. They add a touch of personality and make your packaging more visually appealing. You can use them to provide important information about your product, such as the ingredients, nutritional information, or contact information.
Adding your logo prominently on the packaging can draw attention to your brand throughout the whole delivery process.
Include stickers with your social media handles or QR codes to encourage customers to engage with your brand online. You could also design stickers that prompt customers to share their experiences on social media. Use phrases like “Tag us in your photos” or “Share your unboxing moments” with your brand’s social media handle or a specific hashtag. This strategy can help generate user-generated content, increase brand awareness, and foster a sense of community among your customers.
If your product has unique features or benefits, consider using stickers to draw attention to them. For example, you can create stickers that say “New and Improved” or “Eco-Friendly” to emphasise the value your product offers.
Use custom stickers to create a sense of exclusivity and scarcity. Designate a limited quantity of your products as special editions and label them accordingly. This strategy can generate excitement and encourage customers to make a purchase before they’re gone.
Stickers can serve as a platform for offering exclusive promotions or discounts. Create stickers that display promotional codes, such as “10% off your next purchase” or “Free gift inside,” enticing customers to engage with your brand and make repeat purchases. You could even offer a cheeky discount on the delivery packaging to entice new customers during the delivery process!
Use your custom stickers as part of a loyalty program to reward customers for their continued support. Design stickers that can be collected and redeemed for special offers, exclusive access, or freebies. This approach can encourage repeat purchases and enhance customer loyalty.
If your product requires specific instructions or care guidelines, consider using labels to provide this information. For example, a label can guide customers on how to properly use or store the product, helping to enhance customer satisfaction and reduce potential issues.
Apple includes a small, simple sticker with their iconic logo in every product package. While seemingly insignificant, these stickers have become highly sought-after by Apple fans and have turned into a form of self-expression. People use these stickers on their laptops, cars, and other personal belongings, effectively turning them into brand ambassadors.
(Image credit – Apple)
Jeeps are renowned for their sturdy nature, enabling them to park in virtually any location. They took a clever approach to strengthen this perception by using vinyl decal stickers to create challenging parking spots. The message conveyed by this guerilla marketing campaign is straightforward and concise: Jeeps effortlessly conquer these absurd parking spaces.
The co-founder of Reddit, Alexis Ohanian, credits a lot of their success to a humble guerilla sticker marketing campaign. He spent their entire marketing budget on stickers and stuck them wherever he could – on poles, street signs, and bulletin boards. He also gave them out at conventions and to people he met on the street. The stickers became something special that people coveted and made them feel part of a community. Read the full story here.
(Image credit – magnets.com)
These case studies demonstrate how stickers can be used creatively and strategically to reinforce brand identity, foster brand loyalty, and generate organic brand exposure. By incorporating stickers into their marketing campaigns, these brands were able to engage with their audiences in unique and memorable ways, leading to increased brand visibility and customer engagement.
If you’re looking for a creative way to make your message stick, or need to update your product and packaging labels, give the team at your local Worldwide a call today!