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The guide to standard poster sizes

Posters are a fantastic way to convey a message, promote an event, or showcase artwork. They are a versatile marketing tool and can be used for a range of applications. However, when it comes to creating posters, it’s important to understand the different standard sizes and their applications. This article will guide you through the most common poster sizes, the standard size in Australia, the benefits of posters, tips for designing posters, and the paper stock you should use.

What Are The Most Common Standard Poster Sizes?

The most common poster sizes are A0, A1, A2, A3, and A4. These sizes are standardised across the world and are commonly used in printing.

  • A0 is the largest size and measures 841mm x 1188mm. It’s commonly used for billboards, trade shows, and exhibitions.
  • A1 measures 594mm x 841mm, and it’s commonly used for advertising and events such as conferences or seminars.
  • A2 measures 420mm x 594mm, and it’s commonly used for events, promotions, and point-of-sale displays.
  • A3 measures 297mm x 420mm, and it’s commonly used for notices, advertising, and promotional events.
  • A4 measures 210mm x 297mm, and it’s commonly used for handouts, brochures, and notices.
Paper size guide diagram

What Is The Standard Poster Size In Australia?

The standard poster size in Australia follows the international A-series standard sizes. The most common sizes used in Australia are A0, A1, A2, A3 and A4. However, other sizes such as B-series or custom sizes can also be used.

The Benefits Of Posters

Posters have many benefits for businesses and organisations. They are a cost-effective way to advertise products, services, events, and promotions. Posters can be placed in high-traffic areas, such as shopping centres, train stations, or bus stops, to increase exposure and attract potential customers. They can also be used to promote social causes or raise awareness of important issues.

Posters are also an excellent tool for educational purposes. They can be used to explain complex concepts, showcase artwork, or display important information. Posters are commonly used in schools, universities, and museums.

Tips For Designing Posters

Designing an effective poster requires careful planning and attention to detail. Here are some tips to help you create a successful poster:

  • Keep it simple: A cluttered poster can be overwhelming and difficult to read. Keep the design simple and focus on the main message.
  • Use high-quality images: Use high-quality images to make your poster stand out. Poor-quality images can detract from the message and make the poster appear unprofessional.
  • Use appropriate fonts: Use legible fonts that are easy to read from a distance. Avoid using too many fonts, and make sure they are consistent throughout the poster.
  • Use contrasting colours: Use contrasting colours to make the text and images stand out. Choose colours that complement each other and avoid using too many colours.
  • Include a call-to-action: Include a call-to-action to encourage viewers to take action. This could be visiting a website, attending an event, or making a purchase.


Get started with our range of standard paper size templates.

What Paper Stock Should I Use For Posters

The paper stock you choose for your poster will depend on its purpose and the design. Here are some common paper stocks used for posters:

  • Glossy paper: Glossy paper is a popular choice for posters as it provides a shiny finish that makes the colours and images pop. It’s best suited for posters with bright colours and high-contrast images.
  • Matte paper: Matte paper has a non-reflective finish that provides a more subtle and elegant look. It’s best suited for posters with a more subdued design or with a lot of text.
  • Satin paper: Satin paper is a compromise between glossy and matte paper. It has a slightly glossy finish that provides a subtle sheen and is ideal for posters with a mix of text and images.
  • Vinyl paper: Vinyl paper is durable and weather-resistant, making it ideal for outdoor use. It’s often used for billboards and large-format posters.

By selecting the appropriate size, paper stock, and design elements, you can create a poster that effectively conveys your message and captures the attention of your target audience. Whether it’s for advertising, education, or art, a well-designed poster can make a significant impact and leave a lasting impression.

Our design and print experts have created hundreds of posters for businesses all across Australia. Talk to your local Worldwide Centre today about how we can help you!

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