Find your local Worldwide   1300 657 006
Digital printing for effective direct mail

How digital printing can benefit your business

Are you looking for ways to make your business stand out in a crowded marketplace?

Do you need a cost-effective and efficient way to produce high-quality marketing materialssignage, or customised products? Digital printing may be the solution you’ve been looking for. In today’s fast-paced business world, businesses need to find innovative ways to get their message heard and engage with their customers. In this article, we will explore how digital printing can benefit your business and help you achieve your marketing goals.

Digital vs Traditional Offset Printing

Before we dive into the benefits of digital printing, let’s first understand the difference between digital and traditional printing methods. Traditional printing methods, such as offset printing, involve transferring ink from a plate to a rubber blanket, which is then pressed onto the printing surface. Digital printing, on the other hand, involves printing digital files directly onto the printing surface using a high-tech digital printer.

Advantages Of Digital Printing

Now that we understand the difference between traditional and digital printing methods, let’s explore the advantages of digital printing.


One of the biggest advantages of digital printing is the ability to customise your prints. With digital printing, you can easily print small runs of personalised prints for targeted marketing campaigns, events, or product launches. This allows you to tailor your marketing messages to specific audiences and create a more personalised experience for your customers.

According to a study by InfoTrends (2015), 84% of consumers reported that they were more likely to open and read a personalised, printed piece of direct mail than an email that was not personalised. This study surveyed more than 1,000 consumers and found that 84% of respondents were more likely to open and read a piece of personalised, printed direct mail than an email that was not personalised. The study also found that personalised direct mail campaigns can lead to higher response rates, increased customer engagement, and improved ROI for businesses.

High Quality & Consistency

Digital printing offers high-quality and consistent prints every time. Unlike traditional printing methods, digital printing does not require the creation of printing plates or rubber blankets, which can cause inconsistencies in print quality. With digital printing, every print is identical, ensuring a consistent and high-quality output.


Another advantage of digital printing is its speed. With digital printing, you can print your designs quickly and efficiently, without the need for lengthy set-up times. This is particularly beneficial for small runs of printed materials, where traditional printing methods may not be cost-effective.

Where To Use Digital Printing

Digital printing is ideal for a range of applications, including:

What Products Are Best Suited To Offset Printing

While digital printing offers many benefits, it may not be the best option for every printing project. Offset printing, a traditional printing method, is still widely used for certain types of products. Here are some products that are best suited to offset printing:

  • Large print runs: Offset printing is generally more cost-effective than digital printing for large print runs. This is because the set-up costs for offset printing are higher, but the per-unit cost decreases as the print run increases.
  • High-quality prints: Offset printing can produce high-quality prints with sharp and vibrant colours. This is particularly important for products such as magazines, books, and catalogues, where image quality and colour accuracy are crucial.
  • Specialty papers: Offset printing can accommodate a wide variety of paper types, including specialty papers such as textured or metallic papers. Digital printing may not be able to produce the same level of detail and colour vibrancy on specialty papers.
  • Pantone colours: Offset printing can accurately reproduce Pantone colours, which are widely used in corporate branding and logos. Digital printing may not be able to produce the same level of colour accuracy for Pantone colours.

No matter what printing option you need, we can help you create a more personalised and engaging experience for your customers while also increasing efficiency and reducing costs. Get in touch with the print experts at your local Worldwide today.

Previous Article
Next Article

Latest Articles

Sign up to receive our latest promotions & offers

"*" indicates required fields