You’ve got (direct) mail

Even once best practice is followed, testing is the only way to find out what works best.

Test multiple offers, test various creative executions. Test your solutions no matter what the outcome – positive or negative.  After all, you could make a successful campaign even more powerful.

Measurement

Who will be measuring the response? How? Get an accurate measurement tool in place before your marketing hits the mailboxes.

Australia Post commissioned Accenture to produce a research report Mail’s Role in the Digital Age which found mail can help you build your brand and improve customer engagement.

The survey of 2015 Australian consumers found that Direct Mail:

• Creates a connection: Companies that take the time to send mail can make customers
  feel valued. Mail gets your brand in the hands of your customers, engaging all 5 senses: sight,
  sound, smell, touch and taste, to create an emotional connection.
• Builds trust: Mail is preferred for important information, and deemed more trustworthy than emails.
  Help gain an advantage over your competition by using mail to reinforce your trusted status.
• Mail is personalised: You can personalise your message to make it more appealing.
  For example: include the recipient’s closest store location.
• Mail is targeted: You can target specific audiences within your local market with tailored messages for greater impact.
• Mail is measurable: You can track the response rate, effectiveness and the return on investment of your direct mail campaigns.

Surprisingly, the Australia Post survey revealed even digital natives – those brought up during the age of digital technology – appreciate
the value of direct mail even more than those older than them.

When it comes to new ways to get noticed, sometimes old ways, like old songs, resonate.

In the words of The Marvelettes: Oh yes, wait a minute Mr Postman.

Worldwide is much more than print. Request a quote or contact your local Worldwide Centres today to discuss our passion for Direct Mail.