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Maximising the impact of your business card: Tips and strategies

You know how important it is to make a good first impression in business. And one of the most powerful tools you have at your disposal is your business card.

A well-designed and strategically designed business card can make a lasting impression on potential clients, partners, and customers. In this article, we will discuss the different business card sizes, how to choose the right size for your business, and how to take advantage of different sizes for maximum impact. We will also share some tips for designing an effective business card.

What Business Card Sizes Are There?

Before we dive into the details, let’s take a look at the most common business card sizes:

  • Standard: 90mm x 55mm
  • Mini: 70mm x 28mm
  • Square: 64mm x 64mm
  • Folded: 89mm x 101mm (unfolded)

How To Choose The Right Card Size

Choosing the right card size depends on a few factors, including the amount of information you want to include and the impression you want to make. Here are some things to consider when selecting a business card size:

  • Information: If you have a lot of information to include, such as a list of services, a larger card size may be necessary. Conversely, if you only need to include your basic contact information, a standard or mini size may be sufficient.
  • Design: A larger card can give you more space to showcase your brand and design elements. A square or folded card can also create a unique and memorable impression.
  • Portability: If your clients are likely to carry your card around with them, a smaller size may be more practical.

How To Take Advantage Of Different Card Sizes For Your Business

Different card sizes can be used to your advantage in a variety of ways. Here are a few ideas to consider:

  • Standard size: This is the most common size and can be a safe choice. However, you can still make your card stand out with a unique design, high-quality paper stock or special finish.
  • Mini size: This size is perfect for businesses with minimal contact information or for networking events where portability is important.
  • Square size: This size can help your card stand out in a stack of standard cards.
  • Folded size: This size allows you to include more information or a unique design element on the inside. It can also be used as a mini-brochure to showcase your services.

Business Card Design Tips

Now that you know the different sizes and how to choose the right one, here are some design tips to make your business card stand out:

  • Keep it simple: A cluttered design can be overwhelming and difficult to read. Stick to your brand colours and fonts and include only essential information.
  • Use high-quality paper stock: A high-quality paper stock can make your card feel more substantial and professional.
  • Consider a unique shape: If you want to stand out from the crowd, consider a non-traditional shape, such as a die-cut or rounded corners.
  • Use both sides: Don’t waste valuable space on the back of your card. Use it to showcase your services, include a call to action, or create a unique design element.
  • Make it memorable: A memorable design can help your card stand out in a sea of business cards. Consider using a bold graphic, a unique pattern, or a catchy tagline.
  • Make it fancy: For an extra bit of bling, consider a special finish such as a spot uv or metallic foil. Ask us about our new soft-touch finish!

Your business card is an essential tool in your marketing arsenal. By choosing the right size and design, you can make a lasting impression on potential clients and partners. Remember to keep it simple!

For advice on the right business card design for you, contact your local Worldwide.

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