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Branded promotional tote bag

Do tote bags make the best promotional product?

Tote bags are a popular choice as promotional items for companies and organisations. A recent study from Research Advertising Institute (2020) shows that 73% of consumers own promotional tote bags and keep them on average for 11 months. They are a versatile, reusable, and practical item that people can use in their daily lives, which makes them an excellent way to promote a brand.

Benefits of promotional tote bags


One of the main advantages of tote bags as promotional items is their versatility. They can be used for a wide range of purposes, from carrying groceries to carrying books or gym clothes. They are also available in a variety of sizes, colours, and designs, making them an easily customisable promotional item that can be tailored to suit the needs of any business.

Sustainable and reusable

Another benefit of tote bags is their reusability! Tote bags can be used repeatedly, making them a sustainable option for companies that are looking to promote their brand in an environmentally-friendly way. When people use a tote bag with a company logo or slogan on it, they are also promoting the brand to those around them, creating a ripple effect that can extend the reach of the promotional item. Reusable tote bags make a great alternative to single-use plastic bags and they can be produced using eco-friendly materials, making them a truly sustainable option.


Tote bags are also affordable and cost-effective, making them a popular choice for small businesses and startups that may not have a large marketing budget. With a relatively low cost per unit, tote bags can be ordered in bulk and distributed to a large audience, maximising the brand’s exposure and potential impact.

Tips for designing tote bags

When it comes to promotional tote bags, the design that you showcase is important. A creative design can make your tote bags more appealing to your target audience and boost your brand’s visibility. Here are some quick tips for designing tote bags that make a lasting impression:

  1. Keep it simple: A cluttered design can be overwhelming and less effective. Opt for a clean and straightforward layout. Highlight your brand name, logo, or a memorable slogan. Remember, simplicity often leads to better recognition.
  2. High-quality images: If you’re incorporating images into your design, ensure they are high-resolution and relevant to your message. Blurry or pixelated images can detract from the overall quality of the tote bag.
  3. Consider the bag’s material: Keep in mind that tote bags come in various materials. The design may look different on canvas, jute, or non-woven polypropylene. Test your design on the specific material to ensure it looks as intended.
  4. Typography matters: The choice of fonts can greatly impact the legibility and aesthetics of your tote bag design. Select fonts that are easy to read and complement your brand’s style. Don’t use too many fonts; stick to a consistent and limited selection.
  5. Work with professionals: If you’re not confident in your design skills, consider working with a professional graphic designer. They can help you create a polished and effective tote bag design.

When not to use tote bags

While tote bags have many advantages as promotional items, they may not always be the best choice for every business. For example, a high-end luxury brand may not want to associate their brand with a simple, utilitarian tote bag. In this case, they may prefer to use a more premium item such as a leather satchel or a canvas duffel bag as a promotional item.

The decision to use tote bags for your business can also depend on the target audience. If a brand is targeting an older demographic, for example, they may be less likely to use a tote bag on a regular basis and may prefer a different type of promotional item such as a keychain or a pen.

Ultimately, the effectiveness of a promotional item will depend on the goals and needs of your business as well as the preferences and behaviours of your target audience.

Need promotional tote bag advice?

Whether you need a small, large or foldable bag, one with long or short handles, your design printed in full-colour or single-colour, we can help you narrow down your options! Contact your local Worldwide Centre today or request a quote online.

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