Tote bags are a popular choice as promotional items for companies and organisations. A recent study from Research Advertising Institute (2020) shows that 73% of consumers own promotional tote bags and keep them on average for 11 months. They are a versatile, reusable, and practical item that people can use in their daily lives, which makes them an excellent way to promote a brand.
One of the main advantages of tote bags as promotional items is their versatility. They can be used for a wide range of purposes, from carrying groceries to carrying books or gym clothes. They are also available in a variety of sizes, colours, and designs, making them an easily customisable promotional item that can be tailored to suit the needs of any business.
Another benefit of tote bags is their reusability! Tote bags can be used repeatedly, making them a sustainable option for companies that are looking to promote their brand in an environmentally-friendly way. When people use a tote bag with a company logo or slogan on it, they are also promoting the brand to those around them, creating a ripple effect that can extend the reach of the promotional item. Reusable tote bags make a great alternative to single-use plastic bags and they can be produced using eco-friendly materials, making them a truly sustainable option.
Tote bags are also affordable and cost-effective, making them a popular choice for small businesses and startups that may not have a large marketing budget. With a relatively low cost per unit, tote bags can be ordered in bulk and distributed to a large audience, maximising the brand’s exposure and potential impact.
When it comes to promotional tote bags, the design that you showcase is important. A creative design can make your tote bags more appealing to your target audience and boost your brand’s visibility. Here are some quick tips for designing tote bags that make a lasting impression:
While tote bags have many advantages as promotional items, they may not always be the best choice for every business. For example, a high-end luxury brand may not want to associate their brand with a simple, utilitarian tote bag. In this case, they may prefer to use a more premium item such as a leather satchel or a canvas duffel bag as a promotional item.
The decision to use tote bags for your business can also depend on the target audience. If a brand is targeting an older demographic, for example, they may be less likely to use a tote bag on a regular basis and may prefer a different type of promotional item such as a keychain or a pen.
Ultimately, the effectiveness of a promotional item will depend on the goals and needs of your business as well as the preferences and behaviours of your target audience.