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Branded shirt and bag for marketing

Why use promo products in your marketing?

Branded promotional products, also known as promotional merchandise or sometimes ‘swag’, are items that feature a company’s name, logo, or message, and are usually distributed for free as a part of a marketing campaign. These items can range from t-shirts and tote bags, to pens and water bottles, and they serve as an effective marketing tool for businesses of all sizes.

Using promotional products can be a cost-effective way to increase brand recognition, customer loyalty, and sales. Here are some reasons why businesses should consider incorporating promotional products into their marketing strategies:

Increased Brand Recognition

Promotional products are a tangible representation of a company’s brand. When people receive an item with a company’s logo or name on it, they are more likely to remember that brand. In fact, a study by the Advertising Specialty Institute found that promotional products have a higher recall rate than other forms of advertising, such as TV, radio, and online ads.

Customer Loyalty

Giving away promotional products can create a sense of goodwill with customers. When people receive something for free, they are more likely to view the company in a positive light and feel more loyal to the brand. Loyal customers lead to repeat business and will help with positive word-of-mouth advertising – one of the best forms of advertising available!


Promotional products can be an affordable way to advertise. Compared to traditional advertising methods, such as TV commercials and print ads, promotional products can be relatively inexpensive. For example, a business can order a batch of branded pens for a low cost and give them out at trade shows or events. This is an easy and effective way to get your brand out there without breaking the bank.

Targeted Advertising

With so many shapes and sizes of promotional products available, they can be used to target specific audiences. For example, a tech company could give away branded USB drives at a tech conference, or a gym could give away branded water bottles at a health and wellness event. This type of targeted advertising can be more effective than more general advertising methods.


Promotional items have a wide range of options, from clothing and accessories, to office supplies and tech gadgets. This means that there is a promotional product for every business, no matter the industry or target audience. This versatility allows businesses to be creative in their marketing campaigns and tailor their promotional products to their specific needs.

Branded products can be a valuable addition to a business’s marketing strategy. They are cost-effective, versatile, and can increase brand recognition and customer loyalty. By incorporating promotional products into your marketing campaigns, you can stand out from the competition and reach new customers.

At Worldwide, we are experienced in finding solutions for all types of businesses – talk to us today about what promo product is right for you.

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